MyBurgerLab
Gourmet burger might be unfamiliar for majority of Malaysian, but when mention about myBurgerLab, it may be more familiar to Malaysian. Without any doubting, myBurgerLab is a restaurant that sells burger and it is consider as a gourmet restaurant. Gourmet is a term that used to describe something that involving high-quality or exotic ingredients and skilled preparation, and most of the time ‘gourmet’ is used in eatery industry. Of course, this article will be mainly about myBurgerLab.
10th of July 2012, Sea Park, Petaling Jaya, Malaysia, this was the day and the place where the first myBurgerLab was introduced to all Malaysian. myBurgerLab is a new name in eatery industry as due to before myBurgerLab exists, there is already a lot of burger restaurant. For some examples, ShakeShack (US), In-N-Out (US), Grill’d (Australia), and GBK (UK). myBurgerLab is not a genuine idea as they have their inspiration from those shops that listed above and what actually make them start this step is because their want. They want a burger brand that belongs to Malaysia, therefore they start their first step to start up myBurgerLab. At first, myBurgerLab started with a very simple objective which is “sell a really good, juicy burger on fresh bun. No shortcuts.” (myBurgerLab, 2014)
Their objective seems simple and normal, but this objective have led a very clear strength to myBurgerLab as they put all their effort, included money, into making a good burger. In myBurgerLab, you will see their special charcoal bun instead of those normal sesame bun that used by others. Other than their own made charcoal bun, patty will be another core element that affect the burger taste. In myBurgerLab, they mainly sell beef burger so they also grind their own beef patty so that they can serve the most fresh beef burger to their customer. Without any realization, people know myBurgerLab most likely is from world-of-mouth instead of advertisement, and this is myBurgerLab another strength
10th of July 2012, Sea Park, Petaling Jaya, Malaysia, this was the day and the place where the first myBurgerLab was introduced to all Malaysian. myBurgerLab is a new name in eatery industry as due to before myBurgerLab exists, there is already a lot of burger restaurant. For some examples, ShakeShack (US), In-N-Out (US), Grill’d (Australia), and GBK (UK). myBurgerLab is not a genuine idea as they have their inspiration from those shops that listed above and what actually make them start this step is because their want. They want a burger brand that belongs to Malaysia, therefore they start their first step to start up myBurgerLab. At first, myBurgerLab started with a very simple objective which is “sell a really good, juicy burger on fresh bun. No shortcuts.” (myBurgerLab, 2014)
Their objective seems simple and normal, but this objective have led a very clear strength to myBurgerLab as they put all their effort, included money, into making a good burger. In myBurgerLab, you will see their special charcoal bun instead of those normal sesame bun that used by others. Other than their own made charcoal bun, patty will be another core element that affect the burger taste. In myBurgerLab, they mainly sell beef burger so they also grind their own beef patty so that they can serve the most fresh beef burger to their customer. Without any realization, people know myBurgerLab most likely is from world-of-mouth instead of advertisement, and this is myBurgerLab another strength