Music Video Essay

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Music videos are an important part of advertising in the music industry. It is now important for artists to do videos as they are being given the chance of impressing the public not just with their vocal talent, and show what they are advertising with their looks or moves. Thirty years ago, music video used to be less important than it is nowadays. MTV (Music Television) was the phenomenon that gave so much power and importance to the music video and took music video broadcasting to a whole new level with over 20 different channels all over the world just dedicated to music videos. MTV started broadcasting in 1981 in the USA and it marked the beginning of the music video’s ruling over the music industry. The first video ever played on MTV was ‘Video Killed the Radio Star’ by The Buggles. As MTV was broadcasting 24-hour-a-day music, music videos were needed to be produced. Consequently, music video began to play an important role in artists’ careers. MTV expanded to become an important tool used in music marketing. Singers like Madonna not only used music videos to promote their albums, but to create their images. In 1983, the almost 14-minute-long video for Michael Jackson’s song "Thriller," was released. It became the world’s most successful and influential video in music video history. It is considered that even Madonna’s and Michael Jackson’s career has been greatly influenced by their videos that presented as creative and excellent performers. MTV has been highly controversial: some saw as the beginning of an amazing, new, fresh era in music, others considered it to mark the end of true musical talent, as artists have been become more appreciated for their looks instead of their vocal abilities.

Nowadays, the music video is as important as the song itself, sometimes even deciding the success of a song or artist. Collections of music videos are being sold on tapes or DVDs. Music video’s greatest fans are apparently watching them muted just to enjoy their...
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