Preview

Mtv’s New Reality Case # 3

Satisfactory Essays
Open Document
Open Document
351 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mtv’s New Reality Case # 3
MTV’S NEW REALITY CASE # 3
BY: MICHELE CLARK
STRATEGIC PLANNING FOR BUSINESS
MAN 2727-6
EVEREST UNIVERSITY

MTV’S NEW REALITY CASE # 3
Explain how strategic management and the strategic management process are illustrated in this case. “Strategic management is a process of analyzing the current situation developing appropriate strategies, putting those strategies into action, and evaluating and changing those strategies as needed.” (Coulter, 2013, pg. 5) “The strategic management process implies sequential and interrelated activities leading to some outcome.” (Coulter, 2013, pg. 5) According to the case study MTV has been using a first in market strategy, and that strategy is what is helping them to succeed since they are centered in on several ranges of MTV such as MTV Asia. Latin America, Turkey, Arabia. (Coulter, 2013, pg. 22)
What challenges do you think MTV might face in crafting future digital and global strategies? I honestly do not think that MTV will face any challenges when it comes to crafting the future of digital and global strategies, except that they are going to have to do it without the guidance of former CEO Judy McGrath.
What are some performance measures that MTV’s strategic decision makers might use as they evaluate the results of their digital and global strategies? MTV is using e-business for their digital and global strategies. It has 50 vertical sites which it uses for the results of the digital online strategy.
What challenges might a change in strategic leadership bring to a company? The CEO Judy McGrath resigned so all the strategic decisions then became the responsibility of the president of Viacom. The president of Viacom might have a different way of doing things than Judy McGrath did, so that could cause challenges to accrue in the strategic leadership of the company.
How might this affect the strategic management process? I really don’t know the answer to this question. Except the way things are done now that Judy
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Mtv and Celebrity Image Selling
    • 779 Words
    • 4 Pages

    Mtv and Celebrity Image Selling

    MTV contributes to celebrity image selling in many ways such as publicity in society, advertisement and competition MTV uses these 3 big strategies to lure more people and media to watch there television show daily, they bring in well-known names such as Justin timberlake to perform and entertain the audience and get more people to watch MTV. They also do a good job at making new celebrity’s perfect example would be snooki from jersey shore a well watched reality show in MTV, most people didn’t know who she was before the show started. .…

    • 779 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    MGT 498 Week 4 Discussion Questions 2
    • 606 Words
    • 4 Pages

    MGT 498 Week 4 Discussion Questions 2

    o Research at least one company and describe the strategic management process that the company uses.…

    • 606 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Evaluating Greenby Education Department
    • 1552 Words
    • 7 Pages

    Evaluating Greenby Education Department

    The process evaluation should include a strategy, which involves active participation from the workers, in the organization, in order to meet the objectives of the process evaluations. We will be utilizing and analysis, which is set in place by the expert consultants the director, has contracted. Strategic management is the art, science and craft of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve long-term objectives. Strategic management is the process of specifying the organization 's mission, vision and objectives. Strategic management develops policies and plans, often in terms of projects and programs, which are designed to achieve these objectives. Resources are allocated to implement the policies, and plans, projects and programs. Strategic management seeks to coordinate and integrate the activities of the various functional areas of a business in order to…

    • 1552 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    MGT 498 Week 5 Discussion Questions 1
    • 622 Words
    • 4 Pages

    MGT 498 Week 5 Discussion Questions 1

    o Research at least one company and describe the strategic management process that the company uses.…

    • 622 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Mgt 498
    • 950 Words
    • 4 Pages

    Mgt 498

    The strategic management process is important to the success of any company. Throughout the following paragraphs, the paper will discuss the primary components of the strategic management process. The paper will indicate the importance of why a company should use the strategic management process. Finally, the paper will close with the discussion of the research that found regarding Apple describing the strategic management process that the company uses in it implementation of a new idea.…

    • 950 Words
    • 4 Pages
    Good Essays
    Read More
  • Best Essays

    MHA 612 FINAL PAPER
    • 3334 Words
    • 10 Pages

    MHA 612 FINAL PAPER

    Strategic planning is describes the strategic management as the art of making complex, long-term, future-oriented decisions and taking actions that result in the formulation and implementation of plans designed to achieve a company’s objectives. The process focuses on the belief that a firm’s mission can be best achieved through a systematic and comprehensive assessment of both its internal capabilities and its external environment. Strategic management process is the implementation of the company’s strategy by executive management considering its resources, circumstances, and environment to position the organization to complete is mission in a cost-effective, efficient manner. The corporate goals, policies, and tactics are incorporated into this process.…

    • 3334 Words
    • 10 Pages
    Best Essays
    Read More
  • Powerful Essays

    adms 4900
    • 2913 Words
    • 12 Pages

    adms 4900

    Strategic Management Process •Strategic Analysis–Goals and objectives, external environment, internal environment, intellectual capital •Strategic Formulation–Business-level strategy, corporate-level strategy, international strategy, new economy •Strategic Formulation–Strategic control, corporate governance, organizational design…

    • 2913 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Good Essays

    Strategic Planning Report HCS 589
    • 879 Words
    • 3 Pages

    Strategic Planning Report HCS 589

    Strategic Management according to Jasper and Crossan (2012) is the “essential process for coping with external change” (p. 838). Strategic Management is the linking of strategic thinking and analysis to organizational action. Strategies are initiatives taken by leaders on behalf of an organization involving the use of resources to improve their performance and external environment. Three elements are involved in strategic management, the first is to knowing where the organization is strategically through a strategic analysis, a strategic choice is the understanding of what guides strategic decisions. The last one is strategy implementation referring to the translation of the strategies into action plans. Strategic Management “ties the organization with a shared sense of purpose, improves financial performance, improves overall coordination within the organization, and encourages innovation” (Swayne, Duncan, & Ginter, 2008, p. 20).…

    • 879 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    How Did MTV Change American Culture
    • 860 Words
    • 4 Pages

    How Did MTV Change American Culture

    Although MTV would soon become the heart of the music business, its initial audience was very limited since cable television…

    • 860 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    The Influence Of MTV
    • 111 Words
    • 1 Page

    The Influence Of MTV

    Did you know that MTV's original slogan used in 1981 was, “ You’ll never look at music the same way again”? People were so astonished that music videos could be played on TV 24 hours, 7 days a week. MTV’s purpose was to help promote musicians’ albums. Musicians were being made celebrities over night after their videos being aired on MTV. MTV forever changed the way music and musicians reached their audiences.…

    • 111 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Outline
    • 2115 Words
    • 9 Pages

    Outline

    This course examines the strategic management process - identifying, formulating, evaluating and implementing viable business strategies. The emphasis is on issues that affect the success of the entire organization. Accordingly, we will view the enterprise as a whole, but will draw upon, and integrate into our analysis, your understanding of the various functional areas of business.…

    • 2115 Words
    • 9 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Importance Of Strategic Management In The Functional Areas Of Business
    • 650 Words
    • 3 Pages

    Importance Of Strategic Management In The Functional Areas Of Business

    Strategic Management as a concept in business management has evolved over the years. It involves formulation and implementation of initiatives by management of companies operating under very many constraints to maximize returns on investments by the shareholders (Jones & Hill, 2012). The four phases of the strategic management process are:…

    • 650 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Mtv Case Study
    • 1130 Words
    • 5 Pages

    Mtv Case Study

    The MTV brand started out with a focus on the music where it helped to launch the visual impact of bands through music videos. MTV is a youth oriented brand, that started as a purely music video station, and has now involved into a pop-culture station with a mix of long-form programming, and videos. They created stars and termed new expressions like VJs and quickly differentiated their product from the competition. As a result of having a first-mover advantage they were the TV channel to go to in order to endorse your music. They managed to build up their brand and be a key channel for promotion where artists where demanding to have their own videos played on MTV. MTV remains a strong brand within the youth segment but needs to constantly evolve in order to maintain their position with new trends and changes emerging. The brand associations are strong since they are attached to a certain target-group (youths) that is very desirable to reach for many advertisers. The adolescence and early adulthood that MTV reaches are important for establishing enduring preferences for a specific type of brand that might follow a person throughout his life. Viewed as very “hip and now” many teens look to the channel to see what is popular and what the up and coming trends of today are. MTV has very strong brand attributes, with its viewers and even with people that do not view the channel as one they would frequently watch, therefore giving the brand strong brand associations. MTV has core values of staying on top of music and cultural trends, as a result ensuring their continued growth of their audience; MTV needs to stay relevant to stay on top.…

    • 1130 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Mtv Case Study
    • 2665 Words
    • 11 Pages

    Mtv Case Study

    It is rare to find anyone who has not heard of MTV. MTV is a household name to teenagers almost everywhere around the world. In the year of 1981 MTV was launched as a music television and in the year of 2004 it was placed in the top 50 brands in Businessweek’s global ranking. It is one of the most profitable and influential television networks of all times. Since its inception it is offering various entertainment programs to its audiences. Various rock bands and artists like bon Jovi, Duran Duran, Madonna, and Michael Jackson rose to prominence through MTV. In its long journey MTV had to straddle the two generations X and Y. Generation X represents people born in the 1960s and 1970s. It has also been described as a generation consisting of those people whose teen years were in the 1980s.On the other hand generation Y represents people born in the 1980s and 1990s. But MTV is successful in satisfying both of these two generations. The main objective of this company is to being interactive with its target market. MTV’s target market has varied interests and lifestyles: the audience can be a female or a male from an urban or a rural background and may be affluent or poor. He/she can be interested in music, videos, gaming or reality TV. All these needs are taken care of by this music television. MTV also has an extensive global network, it is broadcasted in more than 164 countries, but at the same time it is successful in maintaining its uniform brand identity. The domination of MTV not only comes from its ability to make a profit, but also from its ability to alter and guide the lives of many different people around the world. Catering to youth and acting as a counselor through tough times, MTV provides up to the minute music, fashion, lingo, trends, news and…

    • 2665 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Chapter 9 Management
    • 491 Words
    • 2 Pages

    Chapter 9 Management

    Strategic management involves all basic management functions like planning, organizing, leading, controlling, and all of these areas are illustrated by this case story. Strategic management is illustrated in this case story when Mr. Ortega opened his first Zara clothing store and the business model of the company was to “sell high-fashion look-alikes to price-conscious Europeans. Strategic management is illustrated in this case story when Zara clothing store planned to do “fast fashion” which means getting designs to customers quickly. Strategic management is when Zara’s employees look at the computers to scrutinize sales at every store. In this way they can see what is being sold at every store and they are able to produce more of the popular items.…

    • 491 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics