Mr - Mind Mapping
Case No. 6 - Mapping the mind of a Consumer!
- by Meera Sheth
Tara Deviah reached the glass doors of Karma Good Living (KGL) almost expecting a security guard to appear, but sadly he was talking on his mobile phone.
Once she walked in, gone was this annoyance. KGL was large, roomy, colourful, and, at first glance had at least 70 shoppers in view. The floors were clean too, she liked clean floors.
Presently her husband, Manu, walked in having parked the car. "Myna messaged; she wants a 3 litre Prestige pressure cooker, stainless steel," he said. Tara and her husband were at KGL to buy some bathroom mats. They were told KGL had a good range of bathroom accessories. Both then looked around to make sense of what this floor held. There were some plastics, some durries, matting, some fancy lamps... Tara looked around for signage, but did not see any. Nor did anyone come to assist her.
The annoyance was back. Tara now looked around to see if she could spot the floor sales staff. She recalled what her friend and retail consultant V. Rajesh had once mentioned: "A good manager or supervisor's presence can be felt in a store within seconds of walking into it."
"It is idiotic how our work follows us during our personal time as well," she remarked to Manu. "I wish my mind did not draw my attention to retail flaws!" He laughed, "Can't help it I guess, especially if the flaws show!" So they busied themselves looking at what was available on that floor. Tara and Manu had recently relocated to city-X and this was their first visit to Karma. It seemed to be a popular choice and their advertising was aggressive.
A few feet ahead of them stood a black island on which were poised shiny new pressure cookers. Tara went closer and was pleasantly surprised; these were cookers from Spix, a Mumbai-based cutlery brand.
Tara was pleased as punch to see a brand that brought back memories of her college days. With nostalgia, she said, "Gosh, imagine, pressure cookers (PC) from
- by Meera Sheth
Tara Deviah reached the glass doors of Karma Good Living (KGL) almost expecting a security guard to appear, but sadly he was talking on his mobile phone.
Once she walked in, gone was this annoyance. KGL was large, roomy, colourful, and, at first glance had at least 70 shoppers in view. The floors were clean too, she liked clean floors.
Presently her husband, Manu, walked in having parked the car. "Myna messaged; she wants a 3 litre Prestige pressure cooker, stainless steel," he said. Tara and her husband were at KGL to buy some bathroom mats. They were told KGL had a good range of bathroom accessories. Both then looked around to make sense of what this floor held. There were some plastics, some durries, matting, some fancy lamps... Tara looked around for signage, but did not see any. Nor did anyone come to assist her.
The annoyance was back. Tara now looked around to see if she could spot the floor sales staff. She recalled what her friend and retail consultant V. Rajesh had once mentioned: "A good manager or supervisor's presence can be felt in a store within seconds of walking into it."
"It is idiotic how our work follows us during our personal time as well," she remarked to Manu. "I wish my mind did not draw my attention to retail flaws!" He laughed, "Can't help it I guess, especially if the flaws show!" So they busied themselves looking at what was available on that floor. Tara and Manu had recently relocated to city-X and this was their first visit to Karma. It seemed to be a popular choice and their advertising was aggressive.
A few feet ahead of them stood a black island on which were poised shiny new pressure cookers. Tara went closer and was pleasantly surprised; these were cookers from Spix, a Mumbai-based cutlery brand.
Tara was pleased as punch to see a brand that brought back memories of her college days. With nostalgia, she said, "Gosh, imagine, pressure cookers (PC) from