Motivational Factors Which Affect an Individual to Volunteer at Local/Major Sporting Events

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Motivational factors which affect an individual to volunteer at local/major sporting events

DISCLAIMER:

At the Service Industry Project Scheme (SIPS) subject is undertaken by a final year student from the University of Canberra, as part of their undergraduate degree. No liability will be accepted by the student, the staff or the university, for any outcomes based on the findings of the student’s study. All information is subject to commercial confidentiality and there many be no use of any information without the permission of the client organisation.

EXECUTIVE SUMMARY:

The 2008 UCI (Union Cycliste Internationale) Mountain Bike World Cup for stages of cross country, downhill and four cross was held at Stromlo Park in Canberra on the 30th and 31st of August 2008. One major element of the event was the recruitment, training and management of the volunteers. Through major sporting events in history (eg, Olympic Games, Fifa World Cup), it is illustrated that volunteers are essential in the overall delivery of this type of international event.

The aim of the study is to compile a ‘common’ profile of the events volunteers administered to individual volunteers, to determine the key factors that motivated the volunteer to engage in the volunteering of the MTB World Cup.

The report sets out the findings derived from a written, self-completion survey of 100 volunteers which includes volunteers involved with registration, organising, food/beverage, marshalling, transporting, first aid or the media.

Research data was gathered at the 2008 UCI Mountain Bike World Cup sponsored by Nissan, held at the Stromlo Forest Park, Canberra on the 30th-31st of August. Research was also conducted in conjunction with the University of Canberra: Business and Government Faculty.

INTRODUCTION:

A volunteer is someone who works for a community or for the benefit of the environment; for the main reason of because they choose to do so. No-one doubts that volunteers are good for society. In fact, all societies depend on volunteers, both formal (eg. non-profit organisations) and informal (eg. Individuals or groups), to address a wide range of problems that other social and political institutions cannot solve by themselves. In 2001 in the United States, an estimated 84 million people volunteered an average of 4 hours per week, yielding the annual equivalent of over 200 billion dollars of labour (Independent Sector, 2001). These observations and statistics have led many interested parties, including economists and academics, to study and understand why people supply labour seemingly for free.

The following report will add to our understanding of the motivations of volunteers through an analysis of data gathered from a sample market of volunteers, which will shed some light the psychology of motivation.

While there are articles and reports available online and in libraries exploring the many motivations of volunteerism; there is still little research published regarding the detailed analysis of motivation specific to volunteers for sporting events. The present study will be designed to investigate and provide information on this multifaceted issue, and to meet the needs of academics or future sporting events promoters. Research data will be gathered at the 2008 UCI Mountain Bike World Cup sponsored by Nissan, held at the Stromlo Forest Park, Canberra on the 30th-31st of August. Research will also be conducted in conjunction with the University of Canberra: Business and Government Faculty.

BACKGROUND:

Volunteerism is the willingness of people to work on behalf of others without being motivated by financial gain. Volunteering comes in many forms, it can be formal including working for nonprofit organisations, induction/education resourcing, or an independent group. Informal volunteering can include community education, working with social clubs or churches, sausage sizzles or something simple as...
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