Montreaux Case Summary

Considering the pros and cons of other two options mentioned above, Montreaux should take action immediately to prevent more competitors entering the market. By doing so, Monteaux has the greatest opportunity to expand market share and they are able to get the constant data from the real market, which benefits their further marketing decisions. This option requires Montreaux to invest money to do a lot of advertising, build new factories, reach out new resources, but their profitability would be high in the long run as they continues to expand.