Mongolia, the Role of Culture in Internatiional Business

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MONGOLIA
The Role of Culture in International Business

Culture is “the set of customs, values, beliefs, behaviours and traditions that have developed among groups of people over decades and centuries. It is influence and defined by geography, language, religion, history, war, food, clothing, climate and other variables that not only make cultures unique, but also facilitate comparisons”. (FITT, 2008)

2011
Jessica Garant & Lynne Annis
INT 100 Research Report
4/21/2011

MONGOLIA
The Role of Culture in International Business

Prepared for
Professor Floyd Simpkins
Global Entrepreneurship (INT 100)
St. Clair College

Prepared by
Jessica Garant-0188916
Lynne Annis-02475631
H. R. Students
St. Clair College

21 March 2011
Introduction
The difference between two countries cultures can often hinder or prevent business partnerships when they are perceived as not being respected by the visiting firm or investor wishing to conduct business. To allow for smoother negotiations and meetings, a firm should research, understand, and abide by the hosting countries business practices and culture. Flexibility in allowing for adaption of products or services; negotiation and business strategies; and professional/personal behaviours to meet the cultural needs and values of the host country will be advantageous to any firm seeking to do business internationally. Culture is “the set of customs, values, beliefs, behaviours and traditions that have developed among groups of people over decades and centuries. It is influenced and defined by geography, language, religion, history, war, food, clothing, climate and other variables that not only make cultures unique, but also facilitate comparisons”. (FITT, 2008)

Mongolia, Past to Present Day

Mongolia is an independent country located between China and Russia in Northern Asia with a population of 2.735 million people. Their government is democratic with a mix of parliament, consisting of a president, a prime minister, and cabinet members. It is the largest landlocked nation and the 18th largest country in the world. There are 21 Aymguud (provinces) that are divided into 343 Sums (districts) and Baags (smaller districts). The capital of Mongolia is Ulaabaatar, which means Red Hero. Mongolia’s State Flag is divided into three sections: red on both sides to symbolize progress and prosperity; blue in the center to symbolize the eternal blue sky; and the Golden Soyombo sign that symbolizes independence and freedom of the Mongolian people. Mongolia’s State Emblem “is of circular shape with the white lotus serving as its base and the "Never-ending Tumen Nasan" pattern forming its outer frame. The main background is of blue color signifying the eternal blue sky, the Mongols’ traditional sanctity. In the center of the Emblem a combination of the Precious Steed and the Golden Soyombo sign is depicted as an expression of the independence, sovereignty and spirit of Mongolia. In the upper part of the Emblem the Chandmani (Triple Gem) sign symbolizes the past, the present and the future. In the lower part of the Emblem the sign of the Wheel entwined with the silk scarf Hadag in an expression of reverence and respect, symbolizes continued prosperity. It is placed against the background of a "hill" pattern conveying the notion of "Mother Earth". Great White Banner of the unified Mongolian State is a state ceremonial attribute.” (Mongolia: Country and People) Their greatest cultural values are harmony and nature.

Genghis Khan is considered to be the founding father of Mongolia and accredited with the rise of the Mongol Empire by successfully uniting the rival nomadic tribes of North East Asia. During Khan’s rule in the 13th century, the Empire expanded out of Mongolia across Europe (Russia) and Asia (China), spanning from the Pacific Ocean to the Caspian Sea. In one century the Mongol Empire grew from a small territory to one of history’s greatest Empires. In the...
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