When looking at the United States, we see technology applied daily in many different forms. We wake up to our alarms set on our smart phones, make our coffee with a Keurig® machine, and then we take our cars to work. Some may believe that once you get to work, technology goes on the back-burner and human capital takes over. Now in the year 2012 businesses are changing and adapting not only in our nation, but globally. For the hopes that the U.S. will keep up with these global technological changes, there has to be much research to be done. One may be asking when did these changes begin, and why did they begin? That brings us to the history of the retail industry and how it has shaped how MNC’s communicate, trade, and conduct business.
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It dawned on him that most outdoorsmen have the same problem, cold damp feet. He began to create shoes that would hold during the inclement weather patterns of Maine. He began to print brochures and sending them out to nonresidents of Maine. He ended up with 100 orders for his shoes. Not long after, he received notice that 90 out of 100 of his shoes were falling apart and would not hold well. Bean told these outdoorsmen that if they returned the shoes they would receive a full refund of their purchase. He was a man of his word, and that word spread quickly. By 1934 L.L. Bean has grown to a 13,000 square foot factory and the simple 3 page flyer, turned into a 52 page catalogue. By the year 1937, the company had reached the 1 million dollar mark (equal to 15,700,000 million US dollars today) and would continue to grow. In the year 1951, Mr. L.L. Bean stated that “We have thrown away the keys to the place,” literally meaning that the headquarters in Freeport, Maine would now and forever be a 24 hour, 365 day a year