Preview

Mkt360 Exam 2 Review

Powerful Essays
Open Document
Open Document
2357 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mkt360 Exam 2 Review
MKT 360 Test 2 Review
Fall 2011
IMPORTANT CONCEPTS

Chapter 5

1. Does cultural adaptation require that businesspeople give up their customs when working overseas? Depends 2. What are Cultural Imperatives? Cultural Electives? Cultural Exclusives? Imperatives: social relations, etc. Electives: optional customs Exclusives: customs only for locals, you do not participate. 3. What is Edward T. Hall’s theory of cultural context and linguistic communication? There are non verbal accents of communication that need to be paid attention to. 4. How does communication differ in high context from low context cultures? Low context information is explicit, with words carrying the entirety of the message and written formal specifications. Awards are competency based. IN a high context information is implicit, including non verbal cues. Awards are trust/recommendation based. 5. What are Edward T. Hall’s silent languages? What is m-time? What is p-time? The silent languages are of time, space, things, friendship and agreements. M-time (Monochronic) – divide time into small units and are concerned with promptness. Concentrate on singular tasks at a time. Low context P-Time (Polychronic) – simultaneous occurrence of many things. High context 6. What is the difference between bribery and extortion? Bribery is when the payment is offered voluntarily to an official to gain unlawful advantage, while extortion is when an official extracts payment from a person under duress for something which they are lawfully entitled to. 7. What is the difference between lubrication and subornation? Lubrication deals with small sums of money, given to low-ranking officials (which is not prohibited in some countries) while subornation deals with large sums of money given to officials (higher rank) in order to commit illegal acts. 8. What does the U.S. Foreign Corrupt Practices Act

You May Also Find These Documents Helpful

  • Good Essays

    Mkc1 Study Guide

    • 8079 Words
    • 33 Pages

    When a group of retailers and wholesalers of a particular product decided to all raise prices together and they are accused of overpricing customers. Which federal law allowed the United States to investigate this anti- competitive method ?…

    • 8079 Words
    • 33 Pages
    Good Essays
  • Powerful Essays

    MKC1 study guide

    • 2410 Words
    • 11 Pages

    3. A group of producers of a particular product decided to all raise prices together and they were…

    • 2410 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    Your knowledge of marketing now includes market research, the marketing mix, and the marketing strategy including product and price. Additionally, you must understand the many strategic decisions related to placing and promoting a product or service in the market.…

    • 817 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Exam 1 Review

    • 1693 Words
    • 7 Pages

    The RNA responsible for bringing the amino acids to the "factory" site for protein formation is the:…

    • 1693 Words
    • 7 Pages
    Satisfactory Essays
  • Good Essays

    Mkt 571 Final Exams 2

    • 2355 Words
    • 10 Pages

    3) Small companies can engage is marketing research in a number of creative and inexpensive ways, including _______________.…

    • 2355 Words
    • 10 Pages
    Good Essays
  • Good Essays

    MGT 330 Final EXAM

    • 1183 Words
    • 7 Pages

    7) A clear advantage of the product form of departmentalization is that task responsibilities are clear.…

    • 1183 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    Mus 250 Exam1

    • 4190 Words
    • 17 Pages

    | Today people hear so much music that they tend not to listen carefully to it.…

    • 4190 Words
    • 17 Pages
    Satisfactory Essays
  • Good Essays

    pt1420 exam review

    • 738 Words
    • 3 Pages

    The words that make up a high level programming language are known as what? Keywords…

    • 738 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Mkt 421 Final Exam

    • 2828 Words
    • 12 Pages

    B. The job of marketing is to get rid of whatever the company is producing.…

    • 2828 Words
    • 12 Pages
    Good Essays
  • Satisfactory Essays

    Exam 1 Review

    • 3345 Words
    • 14 Pages

    Which of the following files is edited to block a search engine’s bots from indexing…

    • 3345 Words
    • 14 Pages
    Satisfactory Essays
  • Satisfactory Essays

    MGT 320 EXAM1

    • 1536 Words
    • 7 Pages

    Know the common perceptual errors listed on Table 4-1 (p. 88), such as contract effects and halo error.…

    • 1536 Words
    • 7 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Exam 4 Review

    • 452 Words
    • 3 Pages

    How many three-letter sequences are possible that use the letters q, u, a, k, e, s at most one…

    • 452 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    MK351 FINAL EXAM

    • 3588 Words
    • 15 Pages

    The Final Exam includes six questions to be answered. The first one is to develop a comprehensive case analysis of Cerner Corp using your personal knowledge of information you have learned in the class relative to the marketing and the six core outcomes presented in the syllabus and listed below:…

    • 3588 Words
    • 15 Pages
    Good Essays
  • Good Essays

    Mkt Final Study Guide

    • 3899 Words
    • 16 Pages

    ■ Normative Belief (NB): Belief that others believe an action should or should not be taken…

    • 3899 Words
    • 16 Pages
    Good Essays
  • Powerful Essays

    We are living in a period were trade is becoming more global by the day. Taxes and economic barriers seem to be like symptoms - from a disease - that fade away, as time goes by. The ability of fast communication between people and places has boosted many companies to expand in other countries. Yet, cultural and linguistic differentiations are the most sustainable features companies need to take under consideration, in a strategic planning of setting up abroad. A firm needs to become progressively more aware of the foreign cultures when aiming in a successful future in an international business environment. Attitudes towards work and material possessions, entrepreneurship, willingness to accept risk, politics, religion, customs, the role of the woman in society, social classes, respect of the law and social institutions, and their reflection on trade and business, should be examined very carefully.…

    • 1428 Words
    • 5 Pages
    Powerful Essays