Miss
research skills Proposal assignment
STUDENT NAME: YUNHAN FAN STUDENT NUMBER: 25568264 COURSE NAME: FTM DEGREE LEVEL: MA COURSE CODE: ARTD 6086 Research Skills COURSE CONVENOR: HollyGale DATE OF SUBMISSION: 10 January 2013
TABLE OF CONTENTS
ABSTRACT……………………………………………………………………..1
INTRODUCTION……………………………………………………………….2
LITERATURE REVIEW………………………………………………..………6
METHODOLOGY AND FEASIBILITY……………………………………….11 METHODOLOGY……………………………………………………………...11
METHOD………………………………………….………………………….....12
FEASIBILITY………………………………………………………................. 14
TIMETABLE………………………………………………………………..….16
LIST OF REFERENCES……………………………………………………...18
Abstract
Counterfeit is a widespread issue throughout the world. The conventional research has mainly focused on the negative effect of counterfeit. In this paper, however, I will show the positive influence of counterfeits luxury in both China and UK. By means of four studies, study 1, the positive effect of counterfeits luxury to consumer in both China and UK. Study 2, the positive effect of counterfeits luxury to luxury brand in both China and UK. Study 3, the positive effect of counterfeits luxury to processing industry between China and UK. Study 4, the positive effect of counterfeits luxury to supplier between China and UK. I will review some previous literatures, gain useful information about the positive of counterfeit luxury. Moreover, I will use quantitative methodology in this comparative research and analyses the results.
Keywords: counterfeit, luxury, positive influence, consumer, brand, processing industry, supplier
introduction
Why chose topic
Counterfeit luxury has been the focus of the public attention so that there are lots of researches in this area. Many previous researches on the counterfeiting luxury marketing are almost about the loss and threat. Indeed, it is clearly that counterfeiting is a well-know serious problem. However, counterfeiting luxury has been in
STUDENT NAME: YUNHAN FAN STUDENT NUMBER: 25568264 COURSE NAME: FTM DEGREE LEVEL: MA COURSE CODE: ARTD 6086 Research Skills COURSE CONVENOR: HollyGale DATE OF SUBMISSION: 10 January 2013
TABLE OF CONTENTS
ABSTRACT……………………………………………………………………..1
INTRODUCTION……………………………………………………………….2
LITERATURE REVIEW………………………………………………..………6
METHODOLOGY AND FEASIBILITY……………………………………….11 METHODOLOGY……………………………………………………………...11
METHOD………………………………………….………………………….....12
FEASIBILITY………………………………………………………................. 14
TIMETABLE………………………………………………………………..….16
LIST OF REFERENCES……………………………………………………...18
Abstract
Counterfeit is a widespread issue throughout the world. The conventional research has mainly focused on the negative effect of counterfeit. In this paper, however, I will show the positive influence of counterfeits luxury in both China and UK. By means of four studies, study 1, the positive effect of counterfeits luxury to consumer in both China and UK. Study 2, the positive effect of counterfeits luxury to luxury brand in both China and UK. Study 3, the positive effect of counterfeits luxury to processing industry between China and UK. Study 4, the positive effect of counterfeits luxury to supplier between China and UK. I will review some previous literatures, gain useful information about the positive of counterfeit luxury. Moreover, I will use quantitative methodology in this comparative research and analyses the results.
Keywords: counterfeit, luxury, positive influence, consumer, brand, processing industry, supplier
introduction
Why chose topic
Counterfeit luxury has been the focus of the public attention so that there are lots of researches in this area. Many previous researches on the counterfeiting luxury marketing are almost about the loss and threat. Indeed, it is clearly that counterfeiting is a well-know serious problem. However, counterfeiting luxury has been in
References: TIMETABLE This project will be 4 months long and include instrument construction, data collection, coding, data analysis, first report, final report and typing (Kumar, 2011).