High end brands have the power to deceive customers and sell a product with a high end mark up. I found a Gucci White Tee Shirt retailing for $505 USD. I believe this product to be priced this high due to commodity fetishism and conspicuous consumers to show social hierarchy as well the shirt is standardized and produced through McDonaldisation. I believe this shirt fits in the 4 aspects of Ritzers McDonaldisation. Do you agree with this statement? Can you think of other items for sale that fit the 4 aspects of McDonaldisation that are over priced based on conspicuous consumption and commodity
High end brands have the power to deceive customers and sell a product with a high end mark up. I found a Gucci White Tee Shirt retailing for $505 USD. I believe this product to be priced this high due to commodity fetishism and conspicuous consumers to show social hierarchy as well the shirt is standardized and produced through McDonaldisation. I believe this shirt fits in the 4 aspects of Ritzers McDonaldisation. Do you agree with this statement? Can you think of other items for sale that fit the 4 aspects of McDonaldisation that are over priced based on conspicuous consumption and commodity