Mis - Creativity in Organizations

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MIS 484

Creativity in Organizations

Dr. Tunç T. Evcimen Bogazici University Management Information Systems Department Arama Participatory Management Consulting

2006

Boğaziçi University The School of Applied Disciplines Management Information Systems Department

Introduction to Creativity and Innovation

Boğaziçi University The School of Applied Disciplines Management Information Systems Department

Misconceptions
Eccentric Personality Art Intelligence Good Only a Natural Talent Amabile, 1996
MIS-484 Creativity in Organizations

“Every act of creation is first of all an act of destruction.”

Spanish Artist and Painter. 1881-1973

Pablo R. Picasso

MIS-484 Creativity in Organizations

Previous Approaches to Creativity Definition:

Focus on Creative Process
Instead of random associations “bisociative process”
– the deliberate connecting of two previously noted, which was irrelevant in the old and is relevant in the new context (Kestler, 1964)

MIS-484 Creativity in Organizations

Previous Approaches to Creativity Definition:

Focus on Creative Process
– Creative activity appears simply to be a special class of problem solving activity characterized by novelty, unconventionality, persistence and difficulty in problem formulation (Newell, 1962)

MIS-484 Creativity in Organizations

Previous Approaches to Creativity Definition:

Focus on Creative People
Creativity refers to the abilities that are most characteristic of creative people – Guilford, 1950

MIS-484 Creativity in Organizations

Previous Approaches to Creativity Definition:

Focus on Creative Product
Focus on creative product: – Suprise, satisfaction, stimulation, savoring, effective suprise,”shock of recognition” in the observer (Jackson and Messick, 1965; Bruner, 1962) – Novelty and appropriateness: statistically uncommon, adaptive to reality (Barron, 1955) MIS-484 Creativity in Organizations

Creativity
Creativity is the production of novel and useful ideas.

New Uncommon Unique

X

Valueable Useful Purposeful

=

CREATIVITY

Amabile, 1996
MIS-484 Creativity in Organizations

A Consensual Definition of Creativity
A Product or response is creative to the extent that appropriate observers independently agree it is creative. – Appropriate observers are those familiar with the domain in which the product was created or the response articulated. – Thus creativity can be regarded as the quality of products or responses judged to be creative by appropriate observers, and it can also be regarded as the process by which something so judged is produced. (Amabile, 1996)

MIS-484 Creativity in Organizations

Why Creativity Age?
1. 2. 3. 4. 5. 6. 7. 8.

Push of information technology Facilitation of knowledge age Need for reinventing organizations Employees demand creative jobs New primacy of the design Change of regime in marketplace Global competition New managerial mind set (emancipator of creativity) (Kao, 1996)

MIS-484 Creativity in Organizations

Need for Creativity
1. Real need (a problem,

a crisis or a conflict) 2. Opportunity creation (opportunity, advantage and benefit) (de Bono, 1992)
MIS-484 Creativity in Organizations

Organizational Creativity
Creation of valuable, useful, original
– – – – – New product New service New idea New procedure New process

By individuals working together in a complex social system
(Woodman, Sawyer and Griffin, 1993)
MIS-484 Creativity in Organizations

What is Innovation?
Innovation is the succesful implementation of creative ideas within an organization

Amabile, 1996
MIS-484 Creativity in Organizations

Competitiveness
Innovation Growth

Competitiveness

Efficiency

Profitability

MIS-484 Creativity in Organizations

Innovation Value

New Uncommon Unique

X
Creativity

Valueable Useful Purposeful

X

Commertialization Realization Marketable

=

INNOV. VALUE

MIS-484 Creativity in Organizations...
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