Micro Macro of Volvo, Swot Analysis of Volvo, Crm of Volvo

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HISTORY
Volvo Car Corporation is a Swedish automobile manufacturer, owned by the Chinese Zhejiang Geely Holding Group. Volvo Car Corporation was founded in 1927, in Gothenburg, Sweden. Volvo was originally formed as a subsidiary company to the ball bearing makers SKP. When Volvo AB was introduced on the Swedish stock exchange in 1935, SKF sold most of the shares in the company. Volvo Cars was owned by AB Volvo until 1999, when it was acquired by the Ford Motor Company as part of its Premier Automotive Group. Geely Holding Group then acquired Volvo from Ford in 2010. Volvo manufactures and markets a range of SUVs, station wagons (estates), and sedans (saloons), compact executive sedans and coupes. With approximately 2,300 local dealers from around 100 national sales companies worldwide, Volvo Cars' largest markets are the United States, Sweden, China, Germany, the United Kingdom, and Belgium. In 2011, Volvo recorded global sales of 449,255 cars, an increase of 20.3% compared to 2010. . The first Volvo car left the assembly line April 14, 1927, and was called Volvo ÖV 4. After this the young company produced closed top and cabriolet vehicles, which were designed to hold strong in the Swedish climate and terrain. In the registration application for Volvo logotype in 1927, they simply made a copy of the entire radiator for ÖV4, viewed from the front. Volvo Group, as one of the largest manufacturers of commercial vehicles in the world, took the initiative to sell its automobile manufacturing in 1999 in order to fully focus its efforts on the market for commercial vehicles. 1927 MODEL

Volvo cars have long been marketed and stressed their historic reputation for solidity and reliability. Prior to strong government safety regulation Volvo had been in the forefront of safety engineering. In 1998 Volvo also developed and was the first to install a head-protecting airbag, which was made standard in all new models as well as some existing models. In 1998, Volvo introduced its Whiplash Protection System (WHIPS), a safety device to prevent injury to front seat users during collisions. In 2004, Volvo introduced the BLIS system, which detects vehicles entering the Volvo's blind spot with a side-view-mirror-mounted sensor, and alerts the driver with a light. That year also saw Volvos sold in all markets equipped with side-marker lights and daytime-running lights. Much of Volvo's safety technology now also goes into other Ford vehicles. In 2005 Volvo presented the second generation of Volvo C70, it comes with extra stiff door-mounted inflatable side curtains. According to the Insurance Institute for Highway Safety (IIHS), Volvo's S80 became one of 2009 Top Safety Picks Award winner, but Volvo's S40 and S60 (both 2005–09 models with standard side airbags) failed to attain the highest rating in their side impact test. Volvo's C30 has not yet been tested by IIHS, but received 5 star safeties in EuroNCAP. 1937 MODEL

However, according to the IIHS, in recent years Volvo Cars have still managed to maintain their high class safety ratings as seen in test results. The Volvo XC90, S80 and C70 all score top scores in these rated crash tests.

BEST SELLING CARS IN VOLVO
* VOLVO V60
* VOLVO S60

THE MACRO AND MICRO ENVIRONMENTAL FACTORS
The micro environment is which explains the internal environment of the company and which tells the position of the company in all the terms of the business and hence this gives an idea of the current position of the company. MICRO ENVIRONMENT:

interior of volvo cars
The Volvo name is 90 years old and has become a Swedish international icon. In the year 1999, Volvo a Sweden based company is sold to Ford motor company, but Volvo maintained independency but benefited from the shared research and development and also the buying power. Volvo employs 27,500 employees. Volvo has its company in 120 countries. And has wide network and distribution of its product ranges to different parts in the world. Volvo...
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