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Merger and Acquisation

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Merger and Acquisation
A Study of Mergers & Acquisitions in Aviation Industry in India and
Their Impact on the Operating Performance and Shareholder Wealth
Nisarg A Joshi
Ahmedabad Institute of Technology

Jay M Desai
Ahmedabad Institute of Technology

ABSTRACT
The objective of this paper is to study, why organisations take the inorganic mode of expansion. However, the main focus is on studying the operating performance and shareholder value of acquiring companies and comparing their performance before and after the merger. To conduct a uniform research and arrive at an accurate conclusion, we restrict our research to only Indian companies. To get a perspective on India, we study aviation sector.
We will test feasibility that mergers improve operating performance of acquiring companies. However on studying the cases, we conclude that as in previous studies, mergers do not improve financial performance at least in the immediate short term.

INTRODUCTION
The air travel market grew up originally to meet the demand of business travelers as companies became increasingly wide-spread in their operations. On the other hand, rising income levels and extra leisure time led holidaymakers to travel to faraway places for their vacation. A further stimulus to the air travel market was provided by the deregulation and the privatization of the aviation industry. Stateowned carriers that hitherto enjoyed monopoly status were now exposed to competition from private players. However, one development that changed the entire landscape of the industry was the emergence of low cost carriers (LCCs).
These carriers were able to offer significantly cheaper fares on account of their low-cost business models and thereby attract passengers who might not otherwise be willing to fly. LCCs have achieved rapid growth in market share in the U.S. domestic market, short-haul market in Europe and recently in Asia. Since 1970, the international passenger traffic has grown by an average rate



References: 1. Sudarsanam, P.S. (1995) „The Essence of Mergers and Acquisitions Prentice Hall, London, ISBN 0-13-310889-9. 2. Depamphilis, D.M. (2008), Mergers, Acquisitions, and Other Restructuring Activities, 4th Ed., Elsevier Inc., London. 3. Chandra P., (2001), Financial Management, Tata- Mc Graw Hill Publication. 4. Lipczynski, J., Wilson J., (2004), The Economics of Business Strategy, Pearson Education Limited. 5. Megginson, W.L.m Smart, S.B., Lucey, B.M., (2008), Introduction to Corporate Finance, Cengage Learning EMEA, London. 6. Beena, P.L. (2004), ‘Towards understanding the merger wave in the Indian Corporate sector – a comparative perspective’, Working Paper 355, 7. Mehta, P.S., (2006), A Functional Competition Policy for India, Academic Foundation, New Delhi. 8. Babu, G.R. (2005), Financial Services in India, Concept Publishing Company, New Delhi. 9. Geddes, H.R., (2006), An Introduction to Corporate Finance. Transactions and Techniques, 2nd Ed 10. Bruner, R.F., (2004), Applied Mergers & Acquisitions, John Wiley & Sons, Inc 11. Coyle, B. (2000), Mergers & Acquisitions, Fitzroy Dearborn Publishers, USA. 12. Gaughan, P.A., (2005), Mergers: What can Go Wrong and How to Prevent It, John Wiley & Sons, Inc 13. Kaushal, V.K., (1995), Corporate Takeovers in India, Sarup & Sons, New Delhi. 14. Neary, P., (2004), Cross Border Mergers as Instruments of Comparative Advantage, University College Dublin and CEPR. 15. Pearson, B., (1999), Successful Acquisition of Unquoted Companies. A Practical Guide 16. Sherman, A.J., (1998), Mergers and Acquisitions from A to Z. Strategic and Practical Guidance for Small and Middle Market Buyers and Sellers, 17. Bakker, H.J.C., Helmink, J.W.A. (2004), Successfully Integrating Two Businesses, Gower Publishing Limited, Hampshire. 18. Peck, S., Temple, P., (2002), Mergers & Acquisitions. Critical Perspectives on Business and Management, Routledge, London. 19. Peng, M.W., (2009), Global Strategy, Cengage Learning, USA. 20. Depamphilis, D.M., (2005), Mergers, Acquisitions, and other Restructuring Activities, 3rd ed., Elsevier Inc., London. 21. Hankin, J.A., Seidner, A., Zietlow, J., (1998), Financial Management of Non Profit Organisations, John Wiley & Sons, USA. 22. Ross, S.A., Westerfield, R.W., Jaffe, J., (2004), Corporate Finance, Tata Mcgraw – Hill, New Delhi. 23. Hitt, M.A., Harrison, J.S. Ireland, R.D. (2001), Mergers & Acquisitions: A Guide to Creating Value for Stakeholders, Oxford University Press Inc., 24. Sloman, J., (2006), Economics, 6th ed., Pearson Education Limited, England. 25. Sadler, P., (2003), Strategic Management, Kogan Page Limited, Great Briain. 26. Straub, T., (2007), Reasons for Frequent Failure in Mergers and Acquisitions 27. Schuler, R.S., Jackson, S.E., Luo, Y., (2004), Managing Human Resources in Cross-border Alliances, Routledge, London. 28. Oum et al, (2000), Globalization and Strategic Alliances: The case of the Airline Industry, Pergamon, Oxford, UK.. 29. Financial Express, (2007), Demerger before merger of Kingfisher, Available at: http://www.financialexpress.com/news/demerger-befor-merger-for- kingfisher-experts/253080/ Business Standard, (2007) 30. American bar association (2005), The Market Power Handbook Competition Law and Economic Foundations, ABA Publishing, USA. 31. Andrade, G, Mitchell M, Stafford E. (2001), ‘New Evidence and

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