Media plays a major role in society. A lot of women pride themselves on the idea of “looking” like a model. A convenience sample of thirty-six female college students ages 18 to 25 participated in the research. The independent variable was the types of media images seen by participants. One group viewed media images of “the thin ideal” body type, and the other group viewed images of average sized body type. The hypothesis stated that if a woman was exposed to media images of “the thin ideal” body type, a negative body image resulted. Of the women tested, no significant results were found to support that media images of “the thin ideal” have a negative effect upon body image.
Media image and the effect it has on self esteem
The ideal female has become thinner, while the average American woman has become heavier over the last forty years. In the 1960s television and fashion magazines. , fashion photography wanted stick thin models that did not compete with the clothing (Hesse-Biber, 1996). This thin “look” has lead to an extreme increase in diet articles and advertisements which all encourage weight loss. This weight loss is not promoted for health reasons but rather for aesthetic purposes. Body image and self esteem has been measured by a number of scales. Franzoi’s Body …show more content…
Media images have been shown to produce a great effect upon a woman’s self worth. All of the studies used convenience sampling and studied available college students. This study of the influence of media images upon a woman’s body image explored the effect of media images, and if the findings of past studies were also relevant among females at Loyola University. If a woman was exposed the media images containing “the thin ideal”, there would be a negative effect upon a woman’s body image as opposed to women exposed to media images of average, normal sized