Media Management Manual

Only available on StudyMode
  • Download(s) : 43
  • Published : November 29, 2012
Open Document
Text Preview


A HANDBOOK FOR TELEVISION AND RADIO PRACTITIONERS IN COUNTRIES-IN-TRANSITION

Media Management Manual
John Prescott Thomas

A HANDBOOK FOR TELEVISION AND RADIO PRACTITIONERS IN COUNTRIES-IN-TRANSITION

Media Management Manual
John Prescott Thomas



Broadcasters’ Media Management Manual

Media Management Manual A Handbook for television and radio parishioners in countries-in-transition By John Prescott Thomas © UNESCO 2009 ISBN No. 978-81-89218-31-7 Printed by Macro Graphics Pvt. Ltd. Published by: Communication and Information Sector United Nations Educational Scientific & Cultural Organization UNESCO House B-5/29 Safdarjung Enclave New Delhi - 110 029 Tel : + 91 11 2671 3000 Fax : +91 11 26713001 /02 e-mail: newdelhi@unesco.org Disclaimer The designations employed and the presentation of material throughout this publication do not imply the expression of any opinion whatsoever on the part of UNESCO concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. The author is responsible for the choice and the presentation of the facts contained in this publication and for the opinions expressed therein, which are not necessarily those of the UNESCO and do not commit the organization.



Contents
Chapters Foreword Introduction 1 What’s the media game? 2 What are the media for? 3 Media legislation, regulation and governance 4 Management structures and organisation 5 Strategic planning and financial management 6 Programme planning and production 7 Resource planning and resource management 8 Editorial management 9 Managing people Conclusion Appendices A A code of editorial principles and practice B A line-management structure for a typical broadcasting organisation C A plan for restructuring a broadcasting organisation D A glossary of financial terms E A guide to allocating overhead costs to budget centres F A guide to the financial aspects of a business plan G A matrix for a risk-management strategy H An outline format for a programme proposal I An outline format for a programme budget J An outline format for a resources booking form K An outline format for a management information system report L A checklist for programme review of a news-magazine format M A form for the authorisation of covert recording N A format for a job description O A format for an appraisal and career-development form Case Studies Case-History 1: How enforced radical change transformed a strategic plan Case-History 2: How alternative thinking made a successful series possible Case-History 3: How television and radio can work in partnership Case-History 4: How investigative reporting served the public interest The author Page 6 7 9 12 18 31 46 59 70 76 84 89

90 98 100 105 106 108 114 116 118 120 122 124 125 126 128

130 134 136 137 138



Broadcasters’ Media Management Manual

Foreword
Today, Public Service Broadcasting, whether run by public organisations or privatelyowned companies, is not only challenged by political interests, but also by increased competition from commercial media. The advent of the digital age has ushered in an array of commercial satellite-to-cable channels that threaten public service broadcasting audience loyalties. If viewers are to be retained, there is a pressing need for more dynamic and innovative public broadcasting. Free from political interference and pressure from commercial forces, Public Broadcasting’s only raison d’être is public service. It speaks to everyone as a citizen. Public broadcasters encourage access to and participation in public life. They develop knowledge, broaden horizons and enable people to better understand themselves by better understanding the world around them. With its specific remit, which is essentially to operate independently of those holding economic and political power, public service broadcasting provides the whole of society with information, culture,...
tracking img