Media in Zim
Hegemony can be seen as the dissoluble unity between political leadership and moral and intellectual leadership. It is not a question of class alliances but the manifestation of a dialectical relationship between coercion, consent, force and persuasion.” Discuss this statement giving examples from Zimbabwe’s media terrain.
BY BLESSING JONA
In this presentation, this scholar seeks to solidify that indeed hegemony can be seen as the dissoluble unity between political, moral and intellectual leadership. Through an analysis of the concept of hegemony as outlined by Antonio Gramsci, the scholar seeks to show how Zimbabwe’s media terrain reflects this concept. All this is in support of the assertion that hegemony is not simply a question of class alliances, but the manifestation of a dialectical relationship between coercion, consent, force and persuasion. This scholar begins by deconstructing the concept of hegemony by Antonio Gramsci, to show that it is a dissoluble unity between the political, the intellectual and the moral, in which there is a dialectical relationship between coercion, consent, force and persuasion. After demystifying the concept in this manner, the scholar then proceeds to highlight examples from Zimbabwe’s media terrain.
Classically arguing, Gramsci 's "hegemony" refers to a process of political, moral and intellectual leadership through which dominated or subordinate classes of post-1870 industrial Western European nations consented to their own domination by ruling classes, as opposed to being simply forced or coerced into accepting inferior positions. Gramsci defines hegemony as a form of control exercised by a dominant class. For Gramsci, the dominant class of a Western European nation of his time was the bourgeoisie, defined in the Communist Manifesto as the class of modern Capitalists, owners of the means of social production as well as employers of wage-labour. According to this manifesto the crucial subordinate class was
BY BLESSING JONA
In this presentation, this scholar seeks to solidify that indeed hegemony can be seen as the dissoluble unity between political, moral and intellectual leadership. Through an analysis of the concept of hegemony as outlined by Antonio Gramsci, the scholar seeks to show how Zimbabwe’s media terrain reflects this concept. All this is in support of the assertion that hegemony is not simply a question of class alliances, but the manifestation of a dialectical relationship between coercion, consent, force and persuasion. This scholar begins by deconstructing the concept of hegemony by Antonio Gramsci, to show that it is a dissoluble unity between the political, the intellectual and the moral, in which there is a dialectical relationship between coercion, consent, force and persuasion. After demystifying the concept in this manner, the scholar then proceeds to highlight examples from Zimbabwe’s media terrain.
Classically arguing, Gramsci 's "hegemony" refers to a process of political, moral and intellectual leadership through which dominated or subordinate classes of post-1870 industrial Western European nations consented to their own domination by ruling classes, as opposed to being simply forced or coerced into accepting inferior positions. Gramsci defines hegemony as a form of control exercised by a dominant class. For Gramsci, the dominant class of a Western European nation of his time was the bourgeoisie, defined in the Communist Manifesto as the class of modern Capitalists, owners of the means of social production as well as employers of wage-labour. According to this manifesto the crucial subordinate class was
References: http://www.newzimbabwe.com/pages/mukanya22.17193.html - Accessed on 23 November 2007 http://www.english.emory.edu/Bahri/hegemony.html - Accessed on 16 November 2007