Media's Promotion of Consumerism
Media’s Promotion of Consumerism
Demian Estrada
“The advertising industry spends $12 billion per year on ads targeted to children, bombarding young audiences with persuasive messages through media such as television and the Internet. The average child is exposed to more than 40,000 TV commercials a year, according to studies. And ads are reaching children through new media technologies and even in schools--with corporate-sponsored educational materials and product placements in students ' textbooks.” -American Psychological Association(APA)
From the moment you wake up till the time you go to bed you are exposed to limitless types of marketing and advertisements from several sources. The persistence and the amount of such persuasive messages have great repercussions in impressionable children. APA studies have reported that under the age of eight, children are less than able to pick up on the message’s persuasive intent. The American Academy of Pediatrics (AAP) gives a daily figure of 3000 advertisements for American children.
The art of manipulating opinion by simply entertaining or “informing” has become one of the best-developed and well-performed strategies by media entities and political corporations. As society as a whole moves faster, we have less time to research claims by products and search out all sides of the story to make an informed opinion. We have become satisfied with the first thing we hear in television, radio or newspapers. Information is coming faster and faster also. Even in unbiased news programs, there are stock quotes on the side and banners flashing headlines across the bottom. These periodically contain advertisements in addition to the actual commercials. Because of this, media’s role to inform people about the reality surrounding us has become easier by means of mass-broadcast. These media entities attempt to sell us anything and everything by controlling what the audience are exposed to, bombarding society with the
Demian Estrada
“The advertising industry spends $12 billion per year on ads targeted to children, bombarding young audiences with persuasive messages through media such as television and the Internet. The average child is exposed to more than 40,000 TV commercials a year, according to studies. And ads are reaching children through new media technologies and even in schools--with corporate-sponsored educational materials and product placements in students ' textbooks.” -American Psychological Association(APA)
From the moment you wake up till the time you go to bed you are exposed to limitless types of marketing and advertisements from several sources. The persistence and the amount of such persuasive messages have great repercussions in impressionable children. APA studies have reported that under the age of eight, children are less than able to pick up on the message’s persuasive intent. The American Academy of Pediatrics (AAP) gives a daily figure of 3000 advertisements for American children.
The art of manipulating opinion by simply entertaining or “informing” has become one of the best-developed and well-performed strategies by media entities and political corporations. As society as a whole moves faster, we have less time to research claims by products and search out all sides of the story to make an informed opinion. We have become satisfied with the first thing we hear in television, radio or newspapers. Information is coming faster and faster also. Even in unbiased news programs, there are stock quotes on the side and banners flashing headlines across the bottom. These periodically contain advertisements in addition to the actual commercials. Because of this, media’s role to inform people about the reality surrounding us has become easier by means of mass-broadcast. These media entities attempt to sell us anything and everything by controlling what the audience are exposed to, bombarding society with the