Mattel in China

Only available on StudyMode
  • Topic: Mattel, Ruth Handler, Barbie
  • Pages : 2 (371 words )
  • Download(s) : 176
  • Published : February 27, 2013
Open Document
Text Preview
Mattel in China

Introduction :

Mattel is an American company Specialized in toys and games, founded in 1945 by Harold Matson and Elliot Handler. It is a global leader in icts sector. It manufactures MOST icts of toys in China. Mattel is a consistant name of "Matt" Matson Harold nickname, and "El" in Elliot. Mattel brands include Barbie, Big Jim, Fisher-Price, Hot Wheels, Magic 8 Ball, The Masters of the Universe, Matchbox and Polly Pocket Publishes games and Othello, Scrabble (except North America) and Uno.

Figures about Mattel in China.
China is the largest toy manufacturer in the world, with an annual production of more than 150 billion yuan, or about $ 20 billion. More than 70% of toys manufactured in the world are in this country, even up to 80%, according to another organization, the Association of toys China (CTA), the company Mattel is contributing 45%. Its exports in this area accounted for more than $ 17 billion in 2011. The United States are first time buyers, with over 38% of total exports in 2010. Chinese production is concentrated in the southern province of Guangdong, whose exports accounted for nearly 80% of the total in 2010 to nearly 12 billion dollars, said the same sources, 7 billion thanks to Mattel. Mattel employs more than 900,000 people, or a good part of the Chinese population. This could eventually offset the loss of global market share expected by some experts for the benefit of producers in Eastern Europe and other Asian countries, because of the rising cost of labor in China. After rising 20% ​​in 2004-2005 in the area, according to the Guangdong industrial wages have increased by a further 7.94% in China last year (7.6% in Guangzhou) all sectors and should in almost keep this pace in 2007, it is clear from a study by Mercer Human Resource Consulting quoted on the website of the Ministry of Commerce.

Manufacturer Mattel Barbie dolls is the largest importer of toys in China. Speech from : Zheng Jinhui, director society...
tracking img