Mass Media and Younger Generation

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Abstract
Entertainment has a significant influence on the people. The effects of entertainment can both be positive and negative. This influence of the entertainment industry has grown tremendously over the years. The influence can be greatly attributed to the advancement of technology. Entertainment is mostly through the media which includes; the television, magazines, newspapers, radio, and internet, among others. The influence of entertainment on the younger generation affects the way that they dress, talk, and act. This is because the current generation and society depends on entertainment as a form of communication and information. The society, therefore, turns to entertainment for the daily activities like education, health care, traveling, work, and personal relationships. This paper is going to look at the effects of entertainment on the younger generation. In addition, it is going to look at how entertainment affects the young generation in terms of their acts, the way they dress, and talk. Introduction

A nation like America is an example, of a country that has developed in terms of entertainment (Fisher 58). It is one of the countries that has got and has produced some of the greatest entertainers. The country is one of the leading producers of entertainment in the planet. In addition, it is one of the nations that there is a greater influence of entertainment on the younger generation. The effects of entertainment on the younger generation in America can be said to be both positive and negative. The influence is mostly on entertainment media such as television, radio, and the internet. The influence on the upcoming generation has affected their expression and vies on the culture of America. The influence is on how they talk, dress, and act on the society. This has been caused by the social media pressure that is sweeping through the country. These are the influences that entertainment has on the younger generation in the country. Entertainment

The citizens of America depend on communication and information for their daily activities. These activities include; work, education, entertainment, traveling, personal relationships, and health care (Kearney and Crandall 89). The people use the newspapers or television to get news. They make phone calls, browse over the internet where possible to make decisions that are based on the information that they need and get. The decisions should be made depending on the values and beliefs that exist in the society. The younger generation, therefore, need to have facts and use experience when making certain decisions. The media are the place where most people get the latest and current facts and news on significant issues. Most of the younger generation, therefore, turns to the media which is a form of entertainment to get news and education. This in effect, has influence on the younger generation. The upcoming generation, gets influenced by the mass media and this in turn affects the way that they conduct themselves in the society. The influence works in several ways and can be caused also because of several reasons. This can be either positively, negatively, or even both. How the influence works

The television is the common and most known form of entertainment that has got influence. The television exposes the upcoming generation to thousand of images. These images include; celebrities advertisement, violence, sex, among many others. The exposure to the younger generation is too high when considered in terms of years (Scott 9). The media should be responsible for the programs they air. They are the ones who should help in shaping the beliefs, values, and decisions that the upcoming generation makes. The companies that own the media are the ones who are in charge of entertainment movies, radio and television broadcasts. Moreover, they are the ones who authorize the programs, sports, and video entertainments. In addition, most of the companies that offer these services are...
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