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Mass Communication Comparative Analysis

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Mass Communication Comparative Analysis
1. Introduction
I believe that the purpose of my media audit was to take our initial idea of what we believed our media usage was and to measure and compare it to our actual quantified results. I believe this was excellent exercise to carry out in order to observe how much Media affects our everyday lives. Our society in America bases a large part of our adolescent learning process on what we acquire from outside sources. Therefore, to analyze, where the basis of many of adolescents’ perspectives derive from, was exceptionally insightful.
Adolescents are bombarded daily by youth issues, such as: staying adhered to their morals, developing their character, self-image, self-respect, fitting in, feeling love, and avoiding brutality. Are these dilemmas not enough? The fact that mass media completely plays off human’s insecurities, in order to make a few extra dollars, baffles me. Although, we’re college students and have developed quite a bit since these problems were momentous, I still believe we are constantly facing struggles related to these. Therefore, the purpose of an experiment that monitored our time relating to each category of typically negative influences is immeasurable.
People don’t take into account the importance of gaining knowledge for themselves. Considering the little girl at the beginning of My Media Audit who cared enough about the source of the “sea monster” and bubbling lake. She needed to gain the understanding of this monster came to be, and why her whole life she has heard rumors of death, yet never had any solid examples.
This personal knowledge relates to our society’s topic of culturally transmitted knowledge. Strengths of culturally transmitted knowledge include: reserved knowledge, handed down to future generations, can become institutionalized, doesn’t have to be reinvented. However, the weaknesses of culturally transmitted knowledge, involve important points as well. Secondhand knowledge can be wrong; It is difficult to correct

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