Marxism And Consumerism

After the examination of the many facets of capitalism and consumerism, it became apparent that the modernistic capitalistic system is just another form of social control. Consumers, unintentionally are conditioned to reproduce their social standings. By purchasing a product's symbolic value, they signal their wealth and class. Advertisers and marketeers combine the subconscious meaning behind products with tactics to trap consumers into the buy, use, discard cycle of planned obsolescence. These tactics distract the public with constantly changing styles and models that break down, or they tire of, just in time for the next fleeting trend. Consequently, this system creates a wasteful, disposable culture. Since products are only designed