Maruti Suzuki

Only available on StudyMode
  • Topic: Suzuki, Maruti Suzuki, Lexus
  • Pages : 5 (1695 words )
  • Download(s) : 3184
  • Published : January 17, 2013
Open Document
Text Preview
Maruti Suzuki India Limited  commonly referred to as Maruti, is a subsidiary company of Japanese automaker Suzuki Motor Corporation. It has a market share of 37% of the Indian passenger car market as of November 2012. Maruti Suzuki offers a complete range of cars from entry level Maruti 800,Maruti Esteem and Alto, to hatchback Ritz, A-Star, Swift, Wagon-R, Estillo and sedans DZire, SX4, in the 'C' segment Maruti Eeco,Maruti Omni, Multi Purpose vehicle Ertiga and Sports Utility vehicle Grand Vitara. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India, and on 17 September 2007, Maruti Udyog Limited was renamed asMaruti Suzuki India Limited. The company's headquarters are on Nelson Mandella Rd, New Delhi. In February 2012, the company sold its 10th million vehicle in India.

Current sales of automobiles

Red Bull Maruti Suzuki Swift

Maruti Omni

India's Corps of Military Police personnel patrolling the Wagah border crossing in thePunjab in a Maruti Gypsy.

Maruti Alto

Maruti Suzuki Swift

Maruti Suzuki Zen Estilo

Suzuki SX4

7th Generation Suzuki Alto is sold as Maruti Suzuki A-Star in India.

Maruti Suzuki Swift DZire

Suzuki Splash is sold as Maruti Suzuki Ritz in India.
1. 800 (Launched 1983)
2. Omni (Launched 1984)
3. Gypsy (launched 1985)
4. WagonR (Launched 1999)
5. Alto (Launched 2000)
6. Swift (Launched 2005)
7. Estilo (Launched 2007)
8. SX4 (Launched 2007)
9. Swift DZire (Launched 2008)
10. A-star (Launched 2008)
11. Ritz (Launched 2009)
12. Eeco (Launched 2010)
13. Alto K10 (Launched 2010)
14. Maruti Ertiga(Launched 2012), seven seater MPV R3 designed and developed in India, will compete with Toyota Innova, Mahindra Xylo, and Tata Sumo Grande.[42] In early 2012, Suzuki Ertiga will be exported first to Indonesia in Completely Knock Down car.[43] 15. Maruti XA Alpha based compact SUV to compete with the Ford EcoSport & Renault Duster will be launched in the year 2014 16. Maruti Alto 800(Launched 2012), Maruti Alto 800 is finally out with a price tag of Rs.2.44 lakh (ex-showroom New Delhi). Maruti has rolled out three standard variants-Alto 800 Base, Alto 800 LX and Alto 800 LXi and three CNG variants -Alto 800 CNG Base,Alto 800 CNG LX and Alto 800 CNG LXi.[44] The 0.8 litre of petrol engine is very fuel efficient and pushes the car to produce high class mileage of 17 to 22 km per litre. The 45.7BHP of peak power produced by the engine is also successful on road by delivering top-notch performance.[45] Imported

Suzuki Grand Vitara
1. Grand Vitara (Launched 2007)
2. Kizashi (Launched 2011)
Discontinued car models
1. 1000 (1990–2000)
2. Zen (1993–2006)
3. Esteem (1994–2008)
4. Baleno (1999–2007)
5. Versa (2001–2010)
6. Grand Vitara XL7 (2003–2007)

To cater to rising demand for luxury cars in the fast growing Indian market, India’s top car maker Maruti Suzuki has launched Suzuki's premium sedan Kizashi. The luxury sedan segment has a mere 2.8 percent of the total auto market in India, one of the world's fastest growing, but a burgeoning middle class is seen spurring demand for premium cars. With the base model of Kizashi, priced at around Rs 17 lakh it will compete with the likes of Toyota's Corolla, Volkswagen AG's Jetta, General Motors's Chevrolet Optra and Honda Motor Co's Civic.

Maruti Suzuki always positioned itself as a company which cared for the customer's pockets and has always branded its cars as fuel efficient and cost. Advertisements like "Petrol khatam hi nahi hota", “Kitna deti hai” exemplify that viewpoint. But with the growing level of disposable income in the hands of Indian consumers and an complete attitudinal change from being savings oriented to being spending oriented has brought about a luxury revolution of sorts. Every luxury...
tracking img