Marketing a New Product
HEDO-FALLS
Marketing Plan
Product Design and Development
The Hedo-Falls shower system is the first of its kind. This kind of shower has not been seen before in the market. It offers something totally unique with no direct competition. No company has been ambitious enough to integrate so much into a device that has remained virtually the same for decades. The developers at Quantum Studio decided to take a chance and tap into a new and exciting market. Their risk paid off greatly. There is no direct competition for the Hedo-Falls shower system at this time, but there is secondary competition, such as other basic shower units.
Features
Physical features
The Hedo-Falls will contain a full LCD HD screen. The screen would vary in size from 40 inches up to 70 inches. It would contain a special screen which would resist water from beading on the screen as well as fogging from the temperature of the water in the shower itself. Quantum Studio would get the LCD HD screens from Sony.
The shower would contain multiple showers nozzles from almost all angles, allowing the water to truly envelope you if you want that in the showering experience. Also on all the nozzles there would be LED lights that can project ambient mood lighting while taking a shower.
Hedo-Falls would also include basic software. This is for voice recognition, and personal preferences for each shower user, and basic settings for the shower itself. The software would also include screen savers and ambient music. To give the feeling of being on the ocean, mountains, or any other exotic location you can think of.
Each Hedo-Falls shower would have a built in computer system. This computer would have a basic hard drive, which can be linked to your personal computer through WIFI internet connection. You then can transfer movies, MP3’s or any other media onto the shower’s hard drive and play it through the TV or speaker system.
The shower will contain a built in 5.1 crystal clear
Marketing Plan
Product Design and Development
The Hedo-Falls shower system is the first of its kind. This kind of shower has not been seen before in the market. It offers something totally unique with no direct competition. No company has been ambitious enough to integrate so much into a device that has remained virtually the same for decades. The developers at Quantum Studio decided to take a chance and tap into a new and exciting market. Their risk paid off greatly. There is no direct competition for the Hedo-Falls shower system at this time, but there is secondary competition, such as other basic shower units.
Features
Physical features
The Hedo-Falls will contain a full LCD HD screen. The screen would vary in size from 40 inches up to 70 inches. It would contain a special screen which would resist water from beading on the screen as well as fogging from the temperature of the water in the shower itself. Quantum Studio would get the LCD HD screens from Sony.
The shower would contain multiple showers nozzles from almost all angles, allowing the water to truly envelope you if you want that in the showering experience. Also on all the nozzles there would be LED lights that can project ambient mood lighting while taking a shower.
Hedo-Falls would also include basic software. This is for voice recognition, and personal preferences for each shower user, and basic settings for the shower itself. The software would also include screen savers and ambient music. To give the feeling of being on the ocean, mountains, or any other exotic location you can think of.
Each Hedo-Falls shower would have a built in computer system. This computer would have a basic hard drive, which can be linked to your personal computer through WIFI internet connection. You then can transfer movies, MP3’s or any other media onto the shower’s hard drive and play it through the TV or speaker system.
The shower will contain a built in 5.1 crystal clear