Marketing Review

Convenience Products - products a consumer needs but isn 't willing to spend much time or effort shopping for. Staples - products that are bought often, routinely, and without much though - like breakfast cereal and canned soup. Impulse Products - products that are bought quickly - as unplanned purchases - because of a strongly felt need. Items that the consumer hadn 't planned on buying, but then are bought on site. Emergency Products - products that are purchased immediately when the need is great. It doesn 't matter much what the price is because the consumer needs it so much.

Shopping Products - products that a customer feels are worth the time and effort to compare with competing products. Homogeneous shopping products - shopping products the customer sees as basically the same and wants at the lowest price. Some consumers feel that certain sizes and types of computers, television sets, washing machines, and even cars are very similar. Heterogeneous shopping products - shopping products the customer sees as different and wants to inspect for quality and suitability. Furniture and clothing are good examples.
Specialty Products - products that the customer really wants and makes special effort to find. It 's the customer 's willingness to search, not the extent of searching, that makes it a specialty product.

Unsought Products - products that potential customers don 't yet want or know they can buy. Consumers probably won 't buy them if they see them, unless promotion can show their value. New unsought products - products offering really new ideas that potential customers don 't know about yet. Informative promotion can help convince customers to accept the product, ending its unsought status. Regularly unsought products - gravestones, life insurance, and encyclopedias. They stay unsought but not unbought forever. There may be a need, but potential customers aren 't motivated to satisfy it. Personal selling is very