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A RESEARCH ON THE RETAIL CENSUS OF CARBONATED BEVERAGES IN BANK SQUARE MARKET Project based on the market shares of different carbonated beverage companies and the procedure and methodology proposed to conduct the research Prepared For:

Mr. Mohsin Muslim

Prepared by:
Mustabsherah Binte Sohail (09-4660)
Hammas Ali Naik (09-4756)
Muhammad Abdullah Khan (09-4663)
Anum Iftikhar (09-4642)

Dec 10th, 2011
Table of Contents
EXECUTIVE SUMMARY7
METHODOLGY8
INTRODUCTION9
Background9
Objective9
MAIN REPORT10
SECTION I11
Type of Outlets in Bank Square Market12
Results:12
Summary:13
Section Findings:13
SECTION II14
Sign board on the shop15
Results:15
Summary:16
Branded Sign board17
Results:17
Brand on the sign board19
Results:19
Summary:20
Availability of Coolers21
Results:21
Summary:22
Brand of Cooler23
Results:23
Summary:24
Section Findings:24
Section III25
Availability of Carbonated Beverages26
Results:26
Summary:27
Section Findings:27
Section IV28
Building Structure29
Results:29
Summary:30
Service Type31
Results:31
Wholesale or Retail33
Results:33
Summary33
Type of Ownership34
Results:34
Months Open35
Results:35
Summary35
Daily Turnover36
Results:36
Source: Census conducted by students of Fast36
Summary:37
Section Findings:37
Section V38
Monthly Income39
Results:39
Source: Census conducted by students of Fast39
Summary:40
Economic Environment41
Results:41
Source: Census conducted by students of Fast41
Summary:42
Section Findings:42
CONCLUSION44
RECOMMENDATIONS45
LIMITATIONS46
APPENDIX47

TABLE OF TABLES

Table 1…………………………………………………………………………………………………..12 Table 2…………………………………………………………………………………………………..15 Table 3…………………………………………………………………………………………………..17 Table 4…………………………………………………………………………………………………..19 Table 5…………………………………………………………………………………………………..21 Table 6…………………………………………………………………………………………………..23 Table 7…………………………………………………………………………………………………..26 Table 8…………………………………………………………………………………………………...29 Table 9…………………………………………………………………………………………………...31 Table 10………………………………………………………………………………………………….33 Table 11………………………………………………………………………………………………….34 Table 12………………………………………………………………………………………………….35 Table 13………………………………………………………………………………………………….36 Table 14………………………………………………………………………………………………….39 Table 15………………………………………………………………………………………………….41

TABLE OF GRAPHS

Graph 1………………………………………………………………………………………………13 Graph 2………………………………………………………………………………………………16 Graph 3………………………………………………………………………………………………18 Graph 4………………………………………………………………………………………………20 Graph 5………………………………………………………………………………………………22 Graph 6………………………………………………………………………………………………23 Graph 7………………………………………………………………………………………………27 Graph 8………………………………………………………………………………………………29 Graph 9………………………………………………………………………………………………32 Graph 10……………………………………………………………………………………………..33 Graph 11……………………………………………………………………………………………..34 Graph 12……………………………………………………………………………………………..35 Graph 13……………………………………………………………………………………………..37 Graph 14……………………………………………………………………………………………..40 Graph 15……………………………………………………………………………………………..42

EXECUTIVE SUMMARY

For conducting the retail census of carbonated beverages, we surveyed Bank Square Market. There was no sampling involved therefore, we visited all the 104 shops which were located in the inner and outer circle of Bank Square Market, Lahore. Most of the shops had fixed structure and sole proprietorship. Most of the shops located in the bank square market were cafes and restaurants. Most of them had the sign board sponsored by Coca-Cola. Moreover, most of the outlets had Cola-Cola coolers. Mostly outlets provided counter service and were private single store retailers. The entire economic environment based on the outlet income and economic environment provided is middle income.

METHODOLGY

DATA SOURCES:
For this research, we decided to collect primary data. This...
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