Marketing Research
A RESEARCH ON THE RETAIL CENSUS OF CARBONATED BEVERAGES IN BANK SQUARE MARKET
Project based on the market shares of different carbonated beverage companies and the procedure and methodology proposed to conduct the research
Prepared For:
Mr. Mohsin Muslim
Prepared by:
Mustabsherah Binte Sohail (09-4660)
Hammas Ali Naik (09-4756)
Muhammad Abdullah Khan (09-4663)
Anum Iftikhar (09-4642)
Dec 10th, 2011
Table of Contents EXECUTIVE SUMMARY 7 METHODOLGY 8 INTRODUCTION 9 Background 9 Objective 9 MAIN REPORT 10 SECTION I 11 Type of Outlets in Bank Square Market 12 Results: 12 Summary: 13 Section Findings: 13 SECTION II 14 Sign board on the shop 15 Results: 15 Summary: 16 Branded Sign board 17 Results: 17 Brand on the sign board 19 Results: 19 Summary: 20 Availability of Coolers 21 Results: 21 Summary: 22 Brand of Cooler 23 Results: 23 Summary: 24 Section Findings: 24 Section III 25 Availability of Carbonated Beverages 26 Results: 26 Summary: 27 Section Findings: 27 Section IV 28 Building Structure 29 Results: 29 Summary: 30 Service Type 31 Results: 31 Wholesale or Retail 33 Results: 33 Summary 33 Type of Ownership 34 Results: 34 Months Open 35 Results: 35 Summary 35 Daily Turnover 36 Results: 36 Source: Census conducted by students of Fast 36 Summary: 37 Section Findings: 37 Section V 38 Monthly Income 39 Results: 39 Source: Census conducted by students of Fast 39 Summary: 40 Economic Environment 41 Results: 41 Source: Census conducted by students of Fast 41 Summary: 42 Section Findings: 42 CONCLUSION 44 RECOMMENDATIONS 45 LIMITATIONS 46 APPENDIX 47
TABLE OF TABLES
Table 1…………………………………………………………………………………………………..12
Table 2…………………………………………………………………………………………………..15
Table 3…………………………………………………………………………………………………..17
Table 4…………………………………………………………………………………………………..19
Table 5…………………………………………………………………………………………………..21
Table
Project based on the market shares of different carbonated beverage companies and the procedure and methodology proposed to conduct the research
Prepared For:
Mr. Mohsin Muslim
Prepared by:
Mustabsherah Binte Sohail (09-4660)
Hammas Ali Naik (09-4756)
Muhammad Abdullah Khan (09-4663)
Anum Iftikhar (09-4642)
Dec 10th, 2011
Table of Contents EXECUTIVE SUMMARY 7 METHODOLGY 8 INTRODUCTION 9 Background 9 Objective 9 MAIN REPORT 10 SECTION I 11 Type of Outlets in Bank Square Market 12 Results: 12 Summary: 13 Section Findings: 13 SECTION II 14 Sign board on the shop 15 Results: 15 Summary: 16 Branded Sign board 17 Results: 17 Brand on the sign board 19 Results: 19 Summary: 20 Availability of Coolers 21 Results: 21 Summary: 22 Brand of Cooler 23 Results: 23 Summary: 24 Section Findings: 24 Section III 25 Availability of Carbonated Beverages 26 Results: 26 Summary: 27 Section Findings: 27 Section IV 28 Building Structure 29 Results: 29 Summary: 30 Service Type 31 Results: 31 Wholesale or Retail 33 Results: 33 Summary 33 Type of Ownership 34 Results: 34 Months Open 35 Results: 35 Summary 35 Daily Turnover 36 Results: 36 Source: Census conducted by students of Fast 36 Summary: 37 Section Findings: 37 Section V 38 Monthly Income 39 Results: 39 Source: Census conducted by students of Fast 39 Summary: 40 Economic Environment 41 Results: 41 Source: Census conducted by students of Fast 41 Summary: 42 Section Findings: 42 CONCLUSION 44 RECOMMENDATIONS 45 LIMITATIONS 46 APPENDIX 47
TABLE OF TABLES
Table 1…………………………………………………………………………………………………..12
Table 2…………………………………………………………………………………………………..15
Table 3…………………………………………………………………………………………………..17
Table 4…………………………………………………………………………………………………..19
Table 5…………………………………………………………………………………………………..21
Table