Marketing Project on Tata Indica

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MARKETING MANAGEMENT REPORT
ON
TATA INDICA

Submitted by:Submitted to:
Group-5 (Sec A) Dr. H. Gayathri Aman Srivastav (12005)
Gaurav Kumar (12017)
Muhammad Rayees. M (12029)
Shilpa Giri (12046)
Mahajan Swapnil Umashankar (12053)

ACKNOWLEDGEMENT

We would like to show our greatest appreciation to Dr. H. Gayathri for her tremendous support and help. We feel motivated and encouraged every time we attend her meeting. Without her encouragement and guidance this project would not have materialized.  

The guidance and support received from all our group members who contributed and who are contributing to this project, was vital for the success of the project. We are grateful for their constant support and help.

Contents
Introduction4
Global Automobile Industry4
Global Production of Motor Vehicles (Cars and Commercial Vehicles)4 Top 20 Motor Vehicle Producing Countries in 20115
Indian Automobile Industry6
Automobile exports of India7
The production of automobiles8
Distribution of Major Manufacturing units in India9
Geographical segmentation: state-wise motor vehicles registration in India from 2001 to 20089
TATA MOTORS11
Division of tata motors14
Market Shares in Passenger Vehicles15
STP OF TATA INDICA15
Segmentation15
Targeting16
Positioning16
Marketing Mix of Tata Indica: 4 Ps17
Product17
Price22
Promotion24
Place24
SWOT Analysis26
STRENGTH26
WEAKNESS26
OPPORTUNITIES26
THREATS27
Competitors Analysis28
Analysis through Ansoff’s Model29
Market Penetration Strategy:29
Market Development Strategy:29
Product Development Strategy:30
Integrative Growth:30
Recommendations32

Introduction
An Automobile industry is the industry which designs, develops, manufactures, markets, and sells motor vehicles.

Global Automobile Industry
The automobile is a primary mode of transportation for many developed economies. Around the world, there were about 806 million cars and light trucks on the road in 2007, consuming over 260 billion US gallons (980,000,000 m3) of gasoline and diesel fuel yearly. Many decades, the U.S.A. led the world in total automobile production. In 1929 before the Great Depression, the world had 32,028,500 automobiles in use, and the US automobile industry produced over 90% of them. At that time the U.S. had one car per 4.87 persons. After WWII the U.S. issued 3/4 of world's auto production.. The Detroit branch of Boston Consulting Group predicts that, by 2014, one-third of world demand will be in the four BRIC markets (Brazil, Russia, India and China). Other potentially powerful automotive markets are Iran and Indonesia. Emerging auto markets already buy more cars than established markets. According to a J.D. Power study, emerging markets accounted for 51 per cent of the global light-vehicle sales in 2010. The study expects this trend to accelerate. Global Production of Motor Vehicles (Cars and Commercial Vehicles) Year| Production| Change|

2001| 56,304,925| -3.5%|
2002| 58,994,318| 4.8%|
2003| 60,663,225| 2.8%|
2004| 64,496,220| 6.3%|
2005| 66,482,439| 3.1%|
2006| 69,222,975| 4.1%|
2007| 73,266,061| 5.8%|
2008| 70,520,493| -3.7%|
2009| 61,791,868| -12.4%|
2010| 77,857,705| 26.0%|
In 1980 the U.S. was overtaken by Japan and became world's leader again in 1994. In 2006, Japan narrowly passed the U.S. in production and held this rank until 2009, when China took the top spot with 13.8 million units. By producing 18.4 million units in 2011, China produced more than twice the number of second place the U.S. with 8.7 million units, with in Japan third place with 8.4 million units. Top 20 Motor Vehicle Producing Countries in 2011

Top motor vehicle manufacturing companies by Volume in 2010

Indian Automobile Industry
Automobile industry emerged in India in the 1940s. Until then cars were imported...
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