Marketing Plan of VW
The Marketing Plan for VW in Malaysia
Directory
Volkswagen------------------------------------------------------------01
Situation of VW in Malaysia----------------------------------------02
Marketing Environment(Background)-----------------------------03
SWOT------------------------------------------------------------------04
Marketing Strategy ---------------------------------------------------05
Conclusion-------------------------------------------------------------06
References -------------------------------------------------------------07
Volkswagen
Volkswagen is a German automobile manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Volkswagen is the original and top-selling marque of the Volkswagen Group, the biggest German automaker and the third largest automaker in the world.
Volkswagen has three cars in the top 10 list of best-selling cars of all time compiled by the website 24/7 Wall St: the Volkswagen Golf, the Volkswagen Beetle, and the Volkswagen Passat. With these three cars, Volkswagen has the most cars of any automobile manufacturer in the list that are still being manufactured. Volkswagen ranks first in spending the most money of any automaker on research and development as of 2011.
Situation of VW in Malaysia
The Volkswagen brand is no stranger to Malaysians. Generations of Malaysians have grown up with their own or someone else 's Volkswagen Beetle occupying a place of affection in their hearts and life stories. Till today, this hallmark of the Volkswagen brand 's lasting quality and distinct character continues to enjoy a faithful following even as newer models from Volkswagen have started to spark off their own groups of fans in the country.
Volkswagen Group Malaysia was officially launched in Malaysia on 16 February 2006, with the Corporate Headquarters situated in Wisma Volkswagen, Bangsar. From here, it will control marketing, sales and after sales to cater and fulfil the
Directory
Volkswagen------------------------------------------------------------01
Situation of VW in Malaysia----------------------------------------02
Marketing Environment(Background)-----------------------------03
SWOT------------------------------------------------------------------04
Marketing Strategy ---------------------------------------------------05
Conclusion-------------------------------------------------------------06
References -------------------------------------------------------------07
Volkswagen
Volkswagen is a German automobile manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Volkswagen is the original and top-selling marque of the Volkswagen Group, the biggest German automaker and the third largest automaker in the world.
Volkswagen has three cars in the top 10 list of best-selling cars of all time compiled by the website 24/7 Wall St: the Volkswagen Golf, the Volkswagen Beetle, and the Volkswagen Passat. With these three cars, Volkswagen has the most cars of any automobile manufacturer in the list that are still being manufactured. Volkswagen ranks first in spending the most money of any automaker on research and development as of 2011.
Situation of VW in Malaysia
The Volkswagen brand is no stranger to Malaysians. Generations of Malaysians have grown up with their own or someone else 's Volkswagen Beetle occupying a place of affection in their hearts and life stories. Till today, this hallmark of the Volkswagen brand 's lasting quality and distinct character continues to enjoy a faithful following even as newer models from Volkswagen have started to spark off their own groups of fans in the country.
Volkswagen Group Malaysia was officially launched in Malaysia on 16 February 2006, with the Corporate Headquarters situated in Wisma Volkswagen, Bangsar. From here, it will control marketing, sales and after sales to cater and fulfil the
References: http://baike.baidu.com/link?url=5wrFJGplysoz2X9QJCqIXZqcEiEgSi0zst-bj9C07Ek1jNiHRT5911HaT-gTuo1 http://wenku.baidu.com/view/570e28b2acfc789ebc9c5.html Oriental Daily 13-09-2013 NongQin Li < Market Survey Methodology > 2006