MARKETING PLAN FOR
A UNIQUE DESSERT SHOP
Chad Bakes outlet in Vasant Kunj, New Delhi offers a casual, bistro-style seating and a mouth-watering variety of bakery specialties made fresh each day in the kitchen. Open from 11am to 11pm, Chad Bakes is the ideal place for gathering with friends and family, meeting business partners or have a romantic date over sweets. Featuring an extensive menu of Gourmet cupcakes, Baby shower cakes, Wedding cakes, Picture or character cakes, Children's birthday cakes, Anniversary cakes, Cupcake bouquets, Whimsical or topsy-turvy cake, Cinnamon Rolls, Chocolate Covered Strawberries, Cream Puffs, Gourmet Brownies, Mousse Cakes, Pies & Cookies Chad Bakes is a truly tasteful experience. Savor our world class pastry chef’s scrumptious treats in the air-conditioned indoor dining area, relax in our outdoor tropical garden or take away a parcel to enjoy it at home Chad bakes is located on the main road of sector c-6 right opposite Delhi public School. It can be described as a quick service bakery shop where customers can sit around and watch their desserts being made. The show as well as the desserts, is the main selling point.
We plan to manipulate our location in Vasant kunj to our utmost advantage. Both tax incentives and high traffic due to the mall location and School will give us an edge as a new business.
Therefore, we are aggressively planning for a 50% increase in sales the second year of business.
By creating a new niche in the restaurant industry, Chad Bakes will increase sales by more than Rs 7lacs over three years while maintaining a gross margin of 80%. Through a philosophy of "nothing but the best" regarding both product and service, Chad Bakes will establish itself as an exceptional dessert cafe in South Delhi. We also will gain a competitive advantage in take out and catered desserts.
This plan outlines our company concept, philosophy and forecasted financials. Chad Bakes hopes to find seed money of Rs 300000 to launch our business in December of this year.
Keys to Success
• Dedication to the finest quality ingredients and "make it happen no matter what" customer service. • Ongoing employee education and recognition programs.
• Give back to the community by offers and baking classes PRODUCT DESCRIPTION
Chad Bakes sells gourmet desserts coupled with exceptional customer service in a comforting atmosphere. Customers can dine-in and watch the chef create their dessert. This is the most different and new way of attracting customers. We also offer special cake for a celebration likes birthday or anniversary parties, wedding and baby shower cakes. These cakes are specially baked and decorated on order. Customers can choose from the catalogue or give their own designs. Cake decorators may also choose to specialize in a style or theme of cake decorating, such as gumpaste flowers, marzipan figurines, royal icing, fondant cut-outs, or intricately piped buttercream lacework or roses, just to name a few.
Every month customers can join in the fun and take a baking class taught by a trained chef.
We will also offer special promotions such as After School Cookies and cupcakes which will be served from 1.30 to 3pm.
Delhi is the place for food lovers. From 5 stars to street food, food from all parts of India can be found here. It has one of the best Mughlai, Chinese, Thai, South Indian food available.
Delhi could also boast of having the finest bakery delicacies.
The Luxury circle in Delhi is increasing day by day. People who have the money don’t know where to spend it. Thus come parties!! They have a graduation party, a getting a job party, a promotion party, a youngsters party before the wedding, baby showers, Diwali parties, Holi parties. You name the occasion and there’s a party. All Delhiites are foodies and with that comes the love for sweets.
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