Marketing of Roche Pharmaceutical Ltd

Topics: Pharmaceutical industry, Hoffmann–La Roche, Marketing Pages: 37 (8836 words) Published: September 12, 2008

Company Background________
Today Bangladesh stands on the juncture of economic emancipation. The stage is set for rapid growth and development in every sector of the economy. Success lies in the ability to adapt with changing times.

The Roche Group is a leading international healthcare company with principal businesses in pharmaceuticals, diagnostics and vitamins. The company is active in more than 150 countries and employs approximately 62,000 people worldwide. The Roche corporate headquarters are in Basel, Switzerland. Roche is committed to improving healthcare by discovering, developing, manufacturing and providing pharmaceutical products that enhance people's health, well being and quality of life.

Values of Roche Pharmaceuticals:
We will operate to high standards of safety and environmental protection. •We will protect and enhance the quality of our products through compliance with GMP and regulatory provisions. •We will actively market our resources and business capabilities building upon a total commitment to customer service. •We will sustain cost competitiveness through continuous improvement in systems, processes and personal development. •Effective team working in a climate of mutual trust and respect will be the hallmark of our success. •Initiative, creativity, flexibility and honest endeavor in achieving our goals will be expected and recognized.

Global Presence of Roche:

Group Headquarters:

The Roche Group incorporates all those companies that are wholly owned by Roche Holding Ltd, Basel, or in which it has a majority interest. Group management - Group Headquarters - is based in Basel, Switzerland.

Contact opportunity
F. Hoffmann-La Roche Ltd
Group Headquarters
Grenzacherstrasse 124
CH-4070 Basel
Telephone +41-61-688 1111
Telefax +41-61-691 9391
Email Corporate Webmaster

Divisional Headquarters:
Separate organizational units run Roche’s three divisions -Pharmaceuticals Division, Diagnostics Division, Vitamins and Fine Chemicals Division - with headquarters in the Basel area.

Contact opportunity
Pharmaceuticals Division - Prescription Products, Research & Development

F. Hoffmann-La Roche Ltd
Pharmaceuticals Division
Grenzacherstrasse 124
CH-4070 Basel
Telephone +41-61-688 1111
Telefax +41-61-691 9391
Email Pharma (Rx) Webmaster

Roche in Bangladesh:

Hoffmann-La Roche Ltd.
22/A Dhanmondi Residential Area
Road No. 2
Dhaka 1205
Tel +880-2-966 1774
Fax +880-2-861 3588

a) Origin of Report

As a part of our marketing course [MKT-201] we have assigned by our course instructor Raeya L. Yousuf to prepare a report in the view of a marketer of multinational company based on their marketing strategies.

b) Purpose or Objective of report

In broader sense we are going to prepare this report to fulfill two of our main objectives: First, primary purpose and second, secondary purpose.

Primary objective:
We are preparing this report as a part of our marketing course, MKT-201.

Secondary objective:
The secondary purpose of preparing this report is to know the company’s status in the global market, company’s marketing strategies, and also to learn something out of this report, which can be helpful for our future as we are trained to become an efficient business executive.

c) Sources of Information

Collection of information is always a vital part to make a report. Because a report would be efficient only when the quality and sufficient data and information can be collected. We can collect data and information in two ways: •Primary source:

When we collect information from the company’s employees interacting directly through interviews, questionnaire, survey, or by phone call.

Secondary source:
We may collect our necessary information through the company’s brochures, leaflets, and papers, Internet etc.

d) Methodology of Study

The study will...
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