Marketing of Petronas

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Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return. The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors. There are few ways to create Petronas to achieving their organizational goals and well know their products to all over country (world wide) such as promote it in the ways of campaign, through internet, and so on.             To promote the company and its product in global marketing context, the company may use TV/video advertisements, print advertisements and the concept of e-marketing. Business meeting were also imposed by the company to reach their target market. These promotion and communication strategy will tend to meet the consumers from different places everywhere in the globe, especially those target markets or consumers that needs oil and gas supplies. As part of promotion strategy, PETRONAS should made it a regular practice to move its best managers from positions in one business unit to assignments in the other two business segments to promote the transfer of skills, practices, know-how, and innovative ideas from one business to another because it is believed that such shifting of key personnel helped PETRONAS capture strategic fit relationships among its different businesses, build stronger competitive capabilities, and keep managers’ thinking fresh and innovative.             To attain success in globalisation, PETRONAS should be also...
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