Marketing Myopia
1.0 Introduction
In line with Levitt (1960), Marketing Myopia refers to the narrow view of myopia, marketing and business environment. This kind of advertising program without any demand with clients but an organization will is to sell goods or services within particular economic markets. It tilted a business to focus on its desire, rather than what the shopping desires, and often modifying to form a culture of immunity each typically end up losing the name, business damage and ineffective commercial practice Levitt, (1960). This is accomplished exploring by them, an enterprise may appear an extra fully meet customer needs and wants, in order to develop its business. It offers a brilliant view of thoughts for your customers. At "Marketing Myopia," Levitt (1960), he indicates the current marking statement said: "Marketing is a stepson" most of the organizations stressed production and marketing.
2.0 Key failing 1980’s
According to the case study has shown that, the key failings in marketing as a business practice by Levitt in 1960. According to the article, the main key failing point was they had a management failure does not because the market is not saturated yet the reason is because of their own MYOPIA. These all key failing point has clearly to support and determine how they had a poor management. First and foremost, they watched it was supposed to develop but never take action to developed it, which means they were not looked at the long term while they look at the short term only, which is short-sighted goods for instance, the petroleum. The situation worsened rail transport terrible, because "they are rail-based rather than product-oriented, they were product oriented rather than customer oriented, they do not care about the client's wants and there are more on supply but few on demand. As a results that is because why their clients snatched by the competitors. Other than that, they are lack of considering how the rail road can be pant in the prospect
In line with Levitt (1960), Marketing Myopia refers to the narrow view of myopia, marketing and business environment. This kind of advertising program without any demand with clients but an organization will is to sell goods or services within particular economic markets. It tilted a business to focus on its desire, rather than what the shopping desires, and often modifying to form a culture of immunity each typically end up losing the name, business damage and ineffective commercial practice Levitt, (1960). This is accomplished exploring by them, an enterprise may appear an extra fully meet customer needs and wants, in order to develop its business. It offers a brilliant view of thoughts for your customers. At "Marketing Myopia," Levitt (1960), he indicates the current marking statement said: "Marketing is a stepson" most of the organizations stressed production and marketing.
2.0 Key failing 1980’s
According to the case study has shown that, the key failings in marketing as a business practice by Levitt in 1960. According to the article, the main key failing point was they had a management failure does not because the market is not saturated yet the reason is because of their own MYOPIA. These all key failing point has clearly to support and determine how they had a poor management. First and foremost, they watched it was supposed to develop but never take action to developed it, which means they were not looked at the long term while they look at the short term only, which is short-sighted goods for instance, the petroleum. The situation worsened rail transport terrible, because "they are rail-based rather than product-oriented, they were product oriented rather than customer oriented, they do not care about the client's wants and there are more on supply but few on demand. As a results that is because why their clients snatched by the competitors. Other than that, they are lack of considering how the rail road can be pant in the prospect