marketing male contraception
Marketing Plan Male Contraceptive
Executive Summary
Introduction
Analyzing current product and tests
Before starting up a marketing plan for a male contraceptive product we need to take a look at different variables and retrieve some background information about the history and current situation in the male contraceptive market.
In an article from Demetrius J. Porsche in the journal for Nurse Practitioners is mentioned that worldwide 30% of the couples use a male form of Contraception. It is estimated that 1 out of 6 males older than 35 have had a vasectomy in the United States. An international study involving 9000 men in nine countries expressed that 60% of the man are willing to use a male contraception to prevent fatherhood. One of the reasons for the man is to regulate when and if they are ready for (another) fatherhood.1
Male contraception methods
Currently there are different kinds of male contraception methods. There are the traditional and most common methods as Condom, Withdrawal, Outercourse, Vasectomy and Castration. We will a take a look at the current methods, current developing methods and their advantages and disadvantages.
One of the male contraceptive methods is RISUG; “Reversible Inhibition of Sperm Under Guidance” is said to be similar to a vasectomy but is easier reversible. The gel will be injected in the vas, where it will block and kill the spermcells. If the patient would like to restore their fertility they can use another injection to flush it out. There has been a stop in trials in 2002 after several problems and were restarted again in 2011. At the moment it is only tested in India, but they are planning to have it on the market in 2015.2
Another male contraceptive to replace the vasectomy was an Injectable plug, which has been tested in China using the elastomer. This plug could still be removed within 5 years after insertion. One of the downsides was that it might lead rupture of the vas. Also The Shug a
Executive Summary
Introduction
Analyzing current product and tests
Before starting up a marketing plan for a male contraceptive product we need to take a look at different variables and retrieve some background information about the history and current situation in the male contraceptive market.
In an article from Demetrius J. Porsche in the journal for Nurse Practitioners is mentioned that worldwide 30% of the couples use a male form of Contraception. It is estimated that 1 out of 6 males older than 35 have had a vasectomy in the United States. An international study involving 9000 men in nine countries expressed that 60% of the man are willing to use a male contraception to prevent fatherhood. One of the reasons for the man is to regulate when and if they are ready for (another) fatherhood.1
Male contraception methods
Currently there are different kinds of male contraception methods. There are the traditional and most common methods as Condom, Withdrawal, Outercourse, Vasectomy and Castration. We will a take a look at the current methods, current developing methods and their advantages and disadvantages.
One of the male contraceptive methods is RISUG; “Reversible Inhibition of Sperm Under Guidance” is said to be similar to a vasectomy but is easier reversible. The gel will be injected in the vas, where it will block and kill the spermcells. If the patient would like to restore their fertility they can use another injection to flush it out. There has been a stop in trials in 2002 after several problems and were restarted again in 2011. At the moment it is only tested in India, but they are planning to have it on the market in 2015.2
Another male contraceptive to replace the vasectomy was an Injectable plug, which has been tested in China using the elastomer. This plug could still be removed within 5 years after insertion. One of the downsides was that it might lead rupture of the vas. Also The Shug a
References: Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market Hosum Rhim, Lee Cooper, June 2005 International Journal of Research in Marketing volume 22, issue 2, pages 159-182 Reference Emily Dorman, David Bishai, Demand for Male Contraception Expert Rev Pharmacoeconomics Outcomes Res. 2012;12(5):605-613 Prof. M. Sarvary & Prof. A. Elberse, Market Segmentation, Target Market Selection, and Product Positioning April 2006 HBS. No.501-018 Harvard Business School Publishing. Website; http://businesscasestudies.co.uk/nivea/the-use-of-the-marketing-mix-in-product-launch/price.html#ixzz2VuhGFM7I http://www.mbaskool.com/brandguide/fmcg/2372-durex.html http://www.afr.com/p/opinion/ansell_likely_to_take_precautions_euYxmmiWgpNj47j7wUjXUP Conclusion .