Marketing (Culture)

Topics: Christmas, Sociology, Christmas tree Pages: 3 (944 words) Published: January 9, 2013
Culture is the complex of beliefs of human societies, their roles, their behavior, their values, traditions, customs and traditions. Culture is an extremely important concept to understand consumer behavior and that needs to be examined. Culture is the sum of a shared purpose among members of society, customs, norms and traditions. The basic reason of person’s desire or determination is culture. Introduction

Man should know the characterictics of culture to identify how culture affects consumer behavior. Although in the literature many aspects of culture mentioned, in this study the consumption of culture-related features will be discussed. Cultural differences among consumers in the country, compared with consumers outside the country is usually less. Cultural differences about consumer behaviour between countries are quitely big Effect of culture to consumer behavior

International marketers believe that consumers would increasingly resemble each other and that they will eat the same food, wear same clothes, l watch the same television programs to an increasing proportion. But the reality is very different. Therefore, to trade in international markets, man must overcome the large cultural and economic boundaries. Not only improve the worldwide competition in the market also different traditional beliefs, preferences, habits, customs are needed to be understood Culture involves society's thoughts, words, their traditions, language, materials, attitudes and feelings. One of the elements that makes culture is beliefs. Beliefs of the people in a community can show similarities. For example, four, and four times in Japan are seen as unluck, because of that most products are sold in groups of five leads. Subculture

The other important concept should be examined in terms of marketing management is subculture. Courses on culture and behavior of individuals with similar values formed smaller groups are called sub-culture. Examples:

Ethnic subculture,...
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