This paper presents the study of market trends of deposits as prevalent in the Nepalese Banking Sector. The study examines the trends of deposits as it is occurring over the last 10 years in the banking sector of Nepal represented by 7 randomly chosen commercial and development banks. 5 being commercial banks and 2 being development banks. The study also draws a comparison between the commercial and development banks.
This paper also highlights how Customer relationship management has a direct effect on the deposits of the bank and also evaluates if word-of-mouth influences individuals from selecting a bank. It also draws an attention towards the market strategy adopted by the banks to allure customer’s to deposit in their banks in the present market scenario.
The paper is quantitative as well as qualitative in nature. Quantitative as it analyses the CRM and deposits relations via. Responses of the questionnaire distributed to 350 customers of the 7 chosen banks and the qualitative as the paper generalises the view amd opinion of eminent individuals of the concerned 7 banks regarding their marketing strategy and that the strategy are directed towards encouraging deposits.
The findings clearly state that the market trends of deposits in the Nepalese Banking Sector has an upward trend and that there is a positive relation between CRM and deposits; i.e. better CRM leads to larger loyal customer-base and more deposits and vice-versa, regarding the word of mouth the hypothesis that word-of-mouth is an effective means of selecting a bank for the customers is proven to be wrong. And also that the marketing strategy are all focused upon increasing of deposits of the bank. Finally, it also studies how Ace has been affected by the interest wars and what can be done to overcome the phase of Interest war.
2.1 Primary objectives:
The purpose or objective of every report should be determined before it is... [continues]
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