Market Structures Analysis
Running head: MARKET STRUCTURES
Market Structures Scenario Analysis
Erica Branch
Bookie23@phoenix.edu
Table of Contents
Introduction……………………………………………………………………. page 3
Strategic variable solution……………………………………………………... page 3
Pricing Strategies………………………………………………………………. page 4
Non-pricing Strategies………………………………………………………….. page 4
Organizational uniqueness……………………………………………………… page 5
Conclusion……………………………………………………………………… page 5
References………………………………………………………………………. page 6
Introduction Decision-making not only varies across the market but it also varies based on the market structure and the impact that may follow that decision. In market structure scenario, decisions are made based on the market structure and how the final goal is to increase profits. This may involve cutting costs, spending more on advertisement, technology etc. The simulation allow for me to use a pricing tool that helped me with my decisions, not to mention a panel of experts. Quasar Computers has launched the world’s first all-optical notebook computer, branded the “Neutron” (University of Phoenix, 2009). Based on a series of scenarios, I will make decisions that will overall increase profits and sustain organizational uniqueness.
Solution
I will create a solution using different strategies within the scenario in order to yield a high return. Considering that a monopoly has price control and is dominant in the industry, it has more power than the other market structures. I must also consider that even though a monopoly player has price control, they must also invest in marketing, public relations, etc. As the “Neutron” gains popularity, my strategy will progress to that of staying competitive within the market. This includes making the decision to invest more in advertising in order to keep the Quasar name in lime light. In order to sustain an economic profit in the long run, Quasar
Market Structures Scenario Analysis
Erica Branch
Bookie23@phoenix.edu
Table of Contents
Introduction……………………………………………………………………. page 3
Strategic variable solution……………………………………………………... page 3
Pricing Strategies………………………………………………………………. page 4
Non-pricing Strategies………………………………………………………….. page 4
Organizational uniqueness……………………………………………………… page 5
Conclusion……………………………………………………………………… page 5
References………………………………………………………………………. page 6
Introduction Decision-making not only varies across the market but it also varies based on the market structure and the impact that may follow that decision. In market structure scenario, decisions are made based on the market structure and how the final goal is to increase profits. This may involve cutting costs, spending more on advertisement, technology etc. The simulation allow for me to use a pricing tool that helped me with my decisions, not to mention a panel of experts. Quasar Computers has launched the world’s first all-optical notebook computer, branded the “Neutron” (University of Phoenix, 2009). Based on a series of scenarios, I will make decisions that will overall increase profits and sustain organizational uniqueness.
Solution
I will create a solution using different strategies within the scenario in order to yield a high return. Considering that a monopoly has price control and is dominant in the industry, it has more power than the other market structures. I must also consider that even though a monopoly player has price control, they must also invest in marketing, public relations, etc. As the “Neutron” gains popularity, my strategy will progress to that of staying competitive within the market. This includes making the decision to invest more in advertising in order to keep the Quasar name in lime light. In order to sustain an economic profit in the long run, Quasar
References: Business Steps: Unit 1: Business in the Economy (Advanced) Retrieved May 18, 2009 from http://www.businesssteps.co.uk/gnvq/Unit1/criteria/criteria.html University of Phoenix (2008) University of Phoenix Material –Economics for Managerial Decision Making: Market Structures retrieved May 15, 2009, from the University of Phoenix ECO/561 – Economics web site.