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©

Copyright 2002, MCA LIMITED

PHILIPPINES SPECIAL REPORT

PHILIPPINES SPECIAL REPORT
Date: March 2002

Retailing in the Philippines

Contents of this Report ***************************

Overview ............................................................................................................................. 2 Philippine Market Size......................................................................................................... 2 Consumer Profile ............................................................................................................. 4 Consumption Patterns ...................................................................................................... 5 Retail Sector....................................................................................................................... 7 Establishments................................................................................................................ 7 Trade Policies.................................................................................................................. 8 Trade Liberalization .......................................................................................................... 9 Investments in Retail .......................................................................................................10 Franchising Business .........................................................................................................11 Indicators and Trends..........................................................................................................12 Retail Space and Rent ........................................................................................................14 Pricing...............................................................................................................................15 Advertising.........................................................................................................................16 Useful Contacts..................................................................................................................18 Government Offices .........................................................................................................18 Trade Associations .........................................................................................................18 Advertising Organizations ................................................................................................20 Media Organizations .......................................................................................................21 Shopping Malls...............................................................................................................21 Popular Retail Store Chains .............................................................................................24

March 02

Page 1

©

Copyright 2002, MCA LIMITED

PHILIPPINES SPECIAL REPORT

Overview
The Philippine retail market is a growing market. Despite the global economic downswing that depleted gross domestic product (GDP) of many Asian economies last year, the Philippine economy expanded by 3.4 percent YoY, thanks to a 3.5 percent growth in consumer spending. The government estimated that consumer spending, as measured by personal consumption expenditure (PCE), accounted for 79 percent of GDP in 2001. The 3.5 percent growth in consumer spending last year was equivalent to about P89.6 billion or approximately US$1.75 billion. The fact that growth took place at a time the government limited its expenditure indicates the domestic market’s potential for higher growth. Over 90 percent of establishments in the Philippines employ less than ten persons each. Most large establishments are concentrated in Metro Manila, which covers only 636 square kilometers out of the country’s total land area of 300,000 square kilometers. The Philippine underground...
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