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Market Entry Plan

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Market Entry Plan
I. Country Profile

A. Background

❖ Bahamas

The Bahamas, officially the Commonwealth of The Bahamas, is a country consisting of more than 3,000 islands, cays, and islets. It is located in the Atlantic Ocean north of Cuba and Hispaniola (Dominican Republic and Haiti), northwest of the Turks and Caicos Islands, and southeast of the United States (nearest to the state of Florida). Its land area is 13,939 km2 (5,382 sq mi), with a population of 353,658. Its capital is Nassau. Geographically, the Bahamas lie in the same island chain as Cuba, Hispaniola and the Turks and Caicos Islands; the designation of Bahamas refers normally to the Commonwealth and not the geographic chain.

Originally inhabited by the Lucayans, a branch of the Arawakan-speaking Taino people, the Bahamas were the site of Columbus' first landfall in the New World in 1492. Although the Spanish never colonized the Bahamas, they shipped the native Lucayans to slavery in Hispaniola. The islands were mostly deserted from 1513 to 1648, when English colonists from Bermuda settled on the island of Eleuthera.

The Bahamas became a Crown Colony in 1718 when the British clamped down on piracy. After the American War of Independence, thousands of American Loyalists and enslaved Africans moved to the Bahamas and set up a plantation economy. The slave trade was abolished in the British Empire in 1807 and many Africans liberated from slave ships by the Royal Navy were settled in the Bahamas during the 19th century. Slavery itself was abolished in 1834 and the descendants form the majority of the Bahamas's population today.

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❖ Management Orientation

➢ Regiocentric

o Bahamas have a “Local Government Act” to facilitate the establishment of Family Island Administrators, Local Government Districts, Local

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