Market Analysis & Selection Through Strategic Planning Learning Objective:

SEMESTER SPRING 2013

PRINCIPLES OF MARKETING (MGT301)
ASSIGNMENT NO: 1

Opening Date: 27 April, 2013
Due Date: 02 May, 2013
Marks: 20

TOPIC: Market Analysis & Selection through Strategic Planning
Learning Objective:

In order to suggest to company for market best suited for entry first we have to make feasibility report by drawing comparison between the two countries in the following main areas. 1) a. economic comparison

B. inference based on above comparisons

2) A. By comparing demographic Indicators B. Inference on above comparison.

|Comparison between Srilanka and Maldives on economic facts and figures | |
|Factor |Maldives |Srilanka |Inference |
|GDP (purchasing |$2.974 billion (2012 est.) |$125.3 billion (2012 est.) |Srilanka have |
|power parity): |country comparison to the world: 181 |country comparison to the world: 67 |clear edge |
| |$2.876 billion (2011 est.) |$118.2 billion (2011 est.) | |
| |$2.688 billion (2010 est.) |$109.2 billion (2010 est.) | |
| |note: data are in 2012 US dollars |note: data are in 2012 US dollars