Maple Syrup Executive Summary
Marketing Plan for the launching of Canadian maple syrup in Mexico Market.
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The Marketing plan for the launching of Canadian maple syrup in Mexico
Executive summary
With the realization of the acute market demands of the Canadian-based marple Syrup product, The Quebec Federation, major supplier of the product, makes plans to introduce the product in the market of Mexico. This is therefore a marketing plan, describing the nature of product, competitiveness, and the marketing strategies that are used to position the product within the market of Mexico.
Maple Syrup’s basic description
Maple syrup, it’s one of the world’s most sweeteners. …show more content…
Now, these crucial components seen to have formed have been named after Quebec, the province of Canada through which maple syrup is produced in large quantities. The component, ‘Quebecol’, is a crucial compound which reduces the growth of cancer cells (Watanabe, Toshiyuki, Kiyoshi, 1962).
Product promotion, presentation and information
The Federation of Quebec Maple Syrup Producers in Canada was established in 1966, with the main aim of protecting and enhancing the socio-economic and moral support of the farmers and businessmen who deal in maple syrup. This amounts to a population of around 7,400 people. The federation is enjoined to work towards the establishing of quality standards for the products as well as creating more knowledge and marketing the products.
The Quebec Maple Federation leads the International Network on Maple Products, dealing with the entire maple industry of Canada. It is an efficient channel through maple products are marketed, it campaigns for the best price, as well as establishes viable markets through which product has a competitive …show more content…
The Ontario Maple Syrup Producers' Association (OMSPA) designed the project to help the industry maintain and enhance markets for pure Ontario maple products. The marketing strategy is aimed at reaching non-consuming states to advertise the product.
Positioning strategy
Since most of the products are consumed within US, UK, Japan, Germany and Korea, it is of a competitive advantage to position the product within Mexico City. US produces what is not enough for itself, the rest of products produced in Canada will be distributed in Mexico city.
Conclusion
This marketing strategy aims to first, make the product famous within Mexico, by advertising on the competitiveness of the product verses other alternative sweetening sugars. Taking advantage of Mexico population, the product is aimed at being sold at relatively high price as compared to US, or Korea where some substantial amount is produced.
Moreover, I-Herb marketing strategy will play a critical role in making the product reach the populace. They have better warehousing facilities as well as have the trust of most people in North and Central
Name of Student:
Course Name & Code:
Institution Affiliation:
Facilitator:
Date of Submission:
The Marketing plan for the launching of Canadian maple syrup in Mexico
Executive summary
With the realization of the acute market demands of the Canadian-based marple Syrup product, The Quebec Federation, major supplier of the product, makes plans to introduce the product in the market of Mexico. This is therefore a marketing plan, describing the nature of product, competitiveness, and the marketing strategies that are used to position the product within the market of Mexico.
Maple Syrup’s basic description
Maple syrup, it’s one of the world’s most sweeteners. …show more content…
Now, these crucial components seen to have formed have been named after Quebec, the province of Canada through which maple syrup is produced in large quantities. The component, ‘Quebecol’, is a crucial compound which reduces the growth of cancer cells (Watanabe, Toshiyuki, Kiyoshi, 1962).
Product promotion, presentation and information
The Federation of Quebec Maple Syrup Producers in Canada was established in 1966, with the main aim of protecting and enhancing the socio-economic and moral support of the farmers and businessmen who deal in maple syrup. This amounts to a population of around 7,400 people. The federation is enjoined to work towards the establishing of quality standards for the products as well as creating more knowledge and marketing the products.
The Quebec Maple Federation leads the International Network on Maple Products, dealing with the entire maple industry of Canada. It is an efficient channel through maple products are marketed, it campaigns for the best price, as well as establishes viable markets through which product has a competitive …show more content…
The Ontario Maple Syrup Producers' Association (OMSPA) designed the project to help the industry maintain and enhance markets for pure Ontario maple products. The marketing strategy is aimed at reaching non-consuming states to advertise the product.
Positioning strategy
Since most of the products are consumed within US, UK, Japan, Germany and Korea, it is of a competitive advantage to position the product within Mexico City. US produces what is not enough for itself, the rest of products produced in Canada will be distributed in Mexico city.
Conclusion
This marketing strategy aims to first, make the product famous within Mexico, by advertising on the competitiveness of the product verses other alternative sweetening sugars. Taking advantage of Mexico population, the product is aimed at being sold at relatively high price as compared to US, or Korea where some substantial amount is produced.
Moreover, I-Herb marketing strategy will play a critical role in making the product reach the populace. They have better warehousing facilities as well as have the trust of most people in North and Central