Management of Technology in Marketing Perspective
Management of Technology (MOT) is defined as a field of Study that deals with the production of humane activities and social activities linked with innovation, creation and development of new technology. The evolving global business environment requires leaders capable of managing the latest advances in technology. Inventions, whether they come from industry, high-tech, or other sectors, must be nurtured and carefully guided to the marketplace. Market has got great potential for innovation and new development in technology. Market has got great potential for innovation and new development in technology. The answer to the question that what is the difference between Value addition of technology (Topic covered in last presentation) and MOT is that these are two different domains. In value addition we are end user of existing technology and are adding some value to technology. But in MOT we are technology builders, we are actually creating the idea, using innovation, and then materializing the whole concept into a product that can be marketed. “Marketing is not just front end marketing but marketing starts from concept generation to concept materialization because ultimately that has to be marketed”
Background of Management of Technology
Management of technology deals with the planning, designing, and manufacturing of a product based on technological developments. MOT products are better marketed and liked by user interims of functionality, price and features etc. Companies use technological development to reduce cost and add extra features to the products. Now marketing is directly linked with technology and it is not being used as marketing tool but also as a value addition technique to the products. MOT started at 1981. In 1990, information has become an important management issue. For this reason, the Chief Information Officer (CIO) and the involvement of management in the IT will be...
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