From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to provide proudly quality entertainment for every member of the family, across America and around the world. Walter Elias Disney, founder of the Walt Disney Company, was a pioneer in the development of animation as an industry. The Disney mission statement reveals its unique formula for making profits, which is different from most other major U.S. corporations that focus on profit from a strictly financial viewpoint. Disney’s mission, in contrast, focuses on the intangibles that make the Disney brand unique and distinct, and from those intangibles, the Disney profits flow. The Walt Disney Corporation Mission / Vision Statement:
One of the reasons why Disney has a reputation of delivering a seamless "magical" experience to its guests in all of its operations - theme parks, hotels, restaurants, retail stores, etc. - is because it has one overriding vision and mission for all of its business operations. "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." About the Company:
Disney is one of the most famous names in the animation industry, known for providing entertainment directed to adults and children alike; with international theme parks and an excellent animation studio and business franchise, the company nearly dominates the industry. Famous names such as Mickey Mouse began with Disney, and were the foundation of a company that has now branched out into several entertainment studios, theme parks, products, and other media productions. Company History:
The Walt Disney Company has a prestigious history in the entertainment industry, stretching...
Please join StudyMode to read the full document