Maketing
McDonald's #1 Store Museum is a recreation of the first McDonald's Restaurant opened in Des Plaines, Illinois by McDonald's Corporation founder, Ray Kroc, on April 15, 1955.
The Museum Facility: The original red and white tiled restaurant building featuring the Golden Arches underwent several remodels through the years and was finally torn down in 1984. The present facility was built according to the original blueprints with some modifications to accommodate Museum visitors and staff. The "Speedee" road sign is original. (
McDonalds offering their best service to their customer, like built McCafe, McDelivery, McDonald 24 hour and else. The employee also gives us the best services, they talk and treat customer friendly. This is one thing that especially teenager like to spend their time in McDonald because they feeling cozy at home
Section A (1.)
Demographic/psychographic segmentation
Demographic segmentation divides the market into groups based on variables like gender, age, nationality, religion, family life cycle and family size. McDonald offered their services by segmented their customer based on age, religion and family life cycle (Meek & Meek, 2001).
McDonald segmented their product based on customer’s religion
To offer the best services McDonald still concern about variations due to differing tastes and cultural issues for their customer over the world.
Behavioral segmentation:
Behavioral segmentation focuses on dividing consumer based on their knowledge, attitudes, uses, benefits sought, or responses to company’s product (McNamee & McDonnell, 1995). One of the best form of segmentation is to divided buyers according to the different benefits that they want to get by purchasing the product. Usually, people who look for in their product class or look for each benefit.
For example, McDonald provide McDelivery for 24 hour, this the only one delivery service that not stop even once in a while a day by just call it and order, after that within
The Museum Facility: The original red and white tiled restaurant building featuring the Golden Arches underwent several remodels through the years and was finally torn down in 1984. The present facility was built according to the original blueprints with some modifications to accommodate Museum visitors and staff. The "Speedee" road sign is original. (
McDonalds offering their best service to their customer, like built McCafe, McDelivery, McDonald 24 hour and else. The employee also gives us the best services, they talk and treat customer friendly. This is one thing that especially teenager like to spend their time in McDonald because they feeling cozy at home
Section A (1.)
Demographic/psychographic segmentation
Demographic segmentation divides the market into groups based on variables like gender, age, nationality, religion, family life cycle and family size. McDonald offered their services by segmented their customer based on age, religion and family life cycle (Meek & Meek, 2001).
McDonald segmented their product based on customer’s religion
To offer the best services McDonald still concern about variations due to differing tastes and cultural issues for their customer over the world.
Behavioral segmentation:
Behavioral segmentation focuses on dividing consumer based on their knowledge, attitudes, uses, benefits sought, or responses to company’s product (McNamee & McDonnell, 1995). One of the best form of segmentation is to divided buyers according to the different benefits that they want to get by purchasing the product. Usually, people who look for in their product class or look for each benefit.
For example, McDonald provide McDelivery for 24 hour, this the only one delivery service that not stop even once in a while a day by just call it and order, after that within