Makerbot Case Analysis
interoffice memorandum to: C.E.O , marketBot from: Shantanu Munge subject: Shantanu Munge – Marketbot – grad date: 9/8/2014 cc: [Name]
MakerBot has been in the market since 2009 and has sold over 10,000 units to date. Our products are mainly targeted towards DIY (Do It Yourself) consumers or Personal Manufacturing Industries. Due to targeting this niche market our sales have been limited and we can increase our sales by expanding our current market.
We have sold only 10,000 3D printing units since 2009 i.e. only 2500 units per year. If we consider the price per unit to be $1,749 (price of Replicator), our revenue is approx. $4,372,500 per year. Which is far less compared to our competitors (Refer Exhibit 1).
As 3D-printers can be used for various manufacturing industries like automobile industries , medical industries musical industries , accessories, and even food products industries, we can collaborate with them. Like TechShop and Ford, we can also partner with automobile or any of the above mentioned industry to gain a larger market base. Our competitors, 3D systems and Stratasys, have entered into various market segments and thus have higher revenues compared to ours. (Exhibit 2 and Exhibit 1). …show more content…
Although, this has proven to be a success during the initial period of the company, I believe that we should make it a closed platform for any further upgrade on the systems. We can charge a nominal fee for various add-ons to the existing platform. For example, we provide the basic software for free under open source, but we can charge $100 for add-ons such as click and drag interface. We can also propose for funding from companies such as GE. They have partnered with TechShop to open GE Garages where members are allowed to work with printers for a nominal fee of $99 per
MakerBot has been in the market since 2009 and has sold over 10,000 units to date. Our products are mainly targeted towards DIY (Do It Yourself) consumers or Personal Manufacturing Industries. Due to targeting this niche market our sales have been limited and we can increase our sales by expanding our current market.
We have sold only 10,000 3D printing units since 2009 i.e. only 2500 units per year. If we consider the price per unit to be $1,749 (price of Replicator), our revenue is approx. $4,372,500 per year. Which is far less compared to our competitors (Refer Exhibit 1).
As 3D-printers can be used for various manufacturing industries like automobile industries , medical industries musical industries , accessories, and even food products industries, we can collaborate with them. Like TechShop and Ford, we can also partner with automobile or any of the above mentioned industry to gain a larger market base. Our competitors, 3D systems and Stratasys, have entered into various market segments and thus have higher revenues compared to ours. (Exhibit 2 and Exhibit 1). …show more content…
Although, this has proven to be a success during the initial period of the company, I believe that we should make it a closed platform for any further upgrade on the systems. We can charge a nominal fee for various add-ons to the existing platform. For example, we provide the basic software for free under open source, but we can charge $100 for add-ons such as click and drag interface. We can also propose for funding from companies such as GE. They have partnered with TechShop to open GE Garages where members are allowed to work with printers for a nominal fee of $99 per