J.C. Penny is creating a new interface for retail, offering new boutiques in the store. Today there are 17 shops. In the future there will be a 100 shops. This should aid in appealing to a diverse set of customers by essentially creating a “mall within a mall”. (JCP Online, 2013)…
The ancillary retail system in downtown Toronto is one of the most unique retail systems in the world. It is an underground shopping center that connects all the major banks and towers in the core of the city. The specific area that we investigate is called “First Canadian Place” and it is located on King & Bay St. This geographic region is one of the most densely engaged regions in all of Canada and this is because of the large skyscrapers that are located on top of this retail center. Its primary customers are upper-middle class workers that are working in the surrounding banks and institutions. Most of the consumers are not wearing jackets and this suggests that they were able to access this center without going outdoors. This is a significant advantage because people are more willing to go to areas that are easily accessible. The retail center is easily accessible by many different types of transportation. There are two subway stations that are located within this area and there are also buses on the street level. As well, it is very accessible by foot because the retail center is connected to many other different shopping centers in the core of Toronto. There are many different types of stores in this retail center but they are all focused on “white collars”. Most of the customers are workers in large firms…
On the outside of the mall are lines after lines of cars are parked in the enormous parking lots. It is not that loud, every once in a while you hear the beeping of car doors being locked. Creative accents on the doors invite you to come in and enjoy. Different textures on the building pop out at you creating different lines. You go from flat to bumpy as move your hand against the side of the building. At night, the lights shines against the entrance making it easy for all to see.…
Fifty years ago, most department stores were independent retail stores that offered one stop shopping for the average consumer. Over time, these stores would be slowly transformed into today’s shopping mall. Department stores have served as ‘anchors’ in over 1,200 shopping malls. It has been…
Anne Norton’s The Signs of Shopping starts her essay out with shopping at the mall. Shopping at the mall briefly describes what the mall is and who is there, for example, she explains that the mall is the only place where young and old of different cultures come together in one place. She goes on discussing how women use the mall to escape the household and for a sense of dependency. Thus more, surrounding themselves with women and simply enjoying their time with each other at the mall. However, she moves on to shopping at home, how people don’t need to go in the public place surrounded by the different cultures of individuals, it can be all done in solitude. The catalogs take up for all that a person misses from not going to the mall and tv…
Johnson developed a strategy to re-imagine the retail shopping experience yet again, with a bold, but perilous strategy to redesign the retail behemoth’s 1,100 stores (Kinicki & Williams, 2013). His plan requires stores to be divided into various specialty shopping areas and the normally highly trafficked center area of the store to be transformed into a Town Square, to loosely mimic the concept of Apple’s Genius Bar (Sacks, 2013). Thus, making JC Penney stores a destination by creating a completely unique and distinctly different shopping experience for customers and differentiating Penney’s from competitors like Kohl’s and Macy’s (Kinicki & Williams, 2013). In closing, Mr. Johnson intuitively took swift and decisive action to formulate a strategy to address the competitive forces impacting JC Penney’s (Sacks,…
The first time I attended Macy ‘s Herald Square on W 24th St I was a junior in high school. My fashion merchandising and management 1B class went there on a field trip to acquire some of their history and information on what it takes to run such a large retail store. When our tour guide was finished we had free time to explore the store. I remember wanting to shop but being too overwhelmed because I wasn’t looking for anything particular and couldn’t decide where to start or where to go. At the end of the day I didn’t purchase anything. Although I was amazed a retail store could be 3 acres, I realized that day I prefer smaller retail stores. I wasn’t back to Macy’s Herald Square until I began going to FIT in fall 2015. I went back with my…
Is going to this mall worth the money? Is it worth the crowds? Are the luxury goods satisfying enough? Are the luxury goods a shoppers delight?…
My dad driving was to the Mall of America and my favorite part was the rides. I was…
Almost all Americans have heard the name Walt Disney. He created Disneyland, the happiest place on Earth. Walt Disney plays a large role in American society than just providing entertainment; many developers turned to part of his park, Main Street USA, for ideas when they started to design modern day American shopping malls. In “The Mall as Disneyland” Richard Francaviglia argues that Walt Disney played a key role. His romanticized “Main Street USA,” a re-creation of a small town America’s shopping district for his new theme park, Disneyland, set the standard for carefully designed and managed shopping environments. Malls in America today have been influenced…
During his stay there he pondered the question: How is the Mall of America part of America? The first thing that Guterson notices is the vast, expansive nature of the mall. After having observed some of the shoppers, Guterson concluded that despite the malls expansiveness, it elicited claustrophobia, sensory deprivation, and an unnerving disorientation, (Guterson p. 452). According to Guterson, these feelings lead to a sense of isolation, away from any kind of community that encourages socialization. Guterson believes that the desire to fulfill these communal requirements is intrinsic to human nature and the shopping mall is only a hindrance to this…
During this second observation at Coastal Grand Mall in Myrtle Beach, South Carolina, I learned many things. I went to this location on a Saturday night, where it was full of young people. The weather outside was warm, but rainy, so I believe this caused even more people to look for indoor fun, so the mall was packed on this Saturday night.…
According to the textbook, the retail life cycle consists of the introduction, growth, maturity, and decline. (Perreault, Jr., Cannon, & McCarthy, 2011) To keep a local suburban regional shopping mall from reaching its decline, one must spend time and money during the maturity phase to keep with today’s trends.…
To keep a local suburban regional shopping mall from reaching its decline, there are a few things that must be done to keep your mall relevant in today’s society. One must spend time and money during the maturity phase to keep with today’s trends. Getting more or newer department or anchor stores may help to draw in business. Then fill the other empty spaces with specialty stores, offering products that consumers can’t get anywhere else. Another option for managers is to find a niche in the community that will draw consumers in.…
In “At the Galleria Shopping Mall,” Tony Hoagland expresses anxiety about and dreads the impact of modern American traditions and standards at the beginning of the new millennium.…