Lush's Contribution To The Animal Rights Movement

Lush’s primary focus is on women 25 years old and up who want to treat themselves. Lush’s involvement with several charities and their contribution to the animal rights movement attracts them. Purchasing the beauty product’s make them feel like they’re contributing to improving the environment\world. Many women like to spend their money at a place worth spending it. Along with this, “the typical consumer remains primarily feminine and continues to worry about aging, dry skin and damaged hair’ (storify.com). After woman hit their 20’s, many of them begin to think about what they can do to slow the aging process down.

Lush’s secondary audience is primarily made up of teenage girls and young adults. Lush uses bright and beautiful bath bombs,