Louise Vuitton
Student number: S152335
Date: 14.11.2013
Module: Strategic Management
Assessor: Stephen Sawyers
Assignment title:
Analyse and evaluate suitable context of the organisation’s operations in terms of the internal and external environment.
Rationalise strategic choice on the basis of contextual analysis.
Word Count: 1603 (including refernces)
Comment page.
This Assignment will talk about world famous company - Louis Vuitton. First of all it will give a brief history of that company for making a picture what exactly this company producing and why is this company such famous nowadays. After that this essay will analyse and evaluate corporate appraisal of a business organisation using suitable analytical frameworks, which will cover business environment and the organisations strategic capabilities. Finally, this essay will explain the key strategic issues facing the Louis Vuitton Company, and briefly recommend appropriate strategic for the next 3 – 5 years.
Table of Contents.
Page Number
Title Page…………………………………………………………………………………1
Comment Page…………………………………………………………………………....2
Introduction………………………………………………………………………………4
Internal factors…………………………………………………………………………...4
SWOT analysis (strength/weaknesses)……………………………………………….…4
SWOT analysis (opportunities/threats)………………………………………………4-5
External factors…………………………………………………………………………..5
PEST analysis (political/economical)…………………………………………………...5
PEST analysis (social/technological)………………………………………………….5-6
Short-term recommendations…………………………………………………………...6
Long-term recommendations…………………………………………………………....6
Conclusion………………………………………………………………………………...6
Reference………………………………………………………………………………….7
Louis Vuitton — one of the oldest fashionable houses of Europe. Its history began in the middle of the XIX century, in
Date: 14.11.2013
Module: Strategic Management
Assessor: Stephen Sawyers
Assignment title:
Analyse and evaluate suitable context of the organisation’s operations in terms of the internal and external environment.
Rationalise strategic choice on the basis of contextual analysis.
Word Count: 1603 (including refernces)
Comment page.
This Assignment will talk about world famous company - Louis Vuitton. First of all it will give a brief history of that company for making a picture what exactly this company producing and why is this company such famous nowadays. After that this essay will analyse and evaluate corporate appraisal of a business organisation using suitable analytical frameworks, which will cover business environment and the organisations strategic capabilities. Finally, this essay will explain the key strategic issues facing the Louis Vuitton Company, and briefly recommend appropriate strategic for the next 3 – 5 years.
Table of Contents.
Page Number
Title Page…………………………………………………………………………………1
Comment Page…………………………………………………………………………....2
Introduction………………………………………………………………………………4
Internal factors…………………………………………………………………………...4
SWOT analysis (strength/weaknesses)……………………………………………….…4
SWOT analysis (opportunities/threats)………………………………………………4-5
External factors…………………………………………………………………………..5
PEST analysis (political/economical)…………………………………………………...5
PEST analysis (social/technological)………………………………………………….5-6
Short-term recommendations…………………………………………………………...6
Long-term recommendations…………………………………………………………....6
Conclusion………………………………………………………………………………...6
Reference………………………………………………………………………………….7
Louis Vuitton — one of the oldest fashionable houses of Europe. Its history began in the middle of the XIX century, in