Louis Vuitton
7 P‘s Extended Marketing Mix
Product Price Place Promotion People Process Physical Evidence
Product
Louis Vuitton is producing Handbags, Travel Bags, Shoes, Clothing, Walets & Small Leather Goods, Scarves & Accessoires, Belts, Fashion & Fine Jewelry, Watches, Sunglasses, Books, Pens and Agendas. Eventhough Louis Vuitton is distributing a lot of products, the bestsellers still consist of :
BAGS:
WALLETS:
SMALL LEATHER GOODS:
Besides the fact that Louis Vuitton is producing a range of different products, LV provides the customer with various styles and prints.
Monogram Canvas Damier Ebene Canvas Damier Azur Canvas Monogram Vernis Monogram Idylle
Monogram Denim
Monogram Multicolor Epi Leather
Suhali Leather
Mahina Leather
!"#$%#&'($)*#&+#,-./..#010'(#2-%&+30'%#$)4-1$4-5.#&5%&0#6(#5#4$,,0'0)&$5&$+)#+,#7'+4-2&%8# styles, forms, prints, and sizes.
If this was not enough, Louis Vuitton offers also customized leather goods. That means every customer is abel to design his own personalized Louis Vuitton leather good. Whether a handbag with ones initials,
or a personalized luggage either for traveling, clothing, iPods, etc. 9+&:$)*#$%#$37+%%$6.08#&+#35)-,52&-'0#5)4#&+#%5&$%/04#&:0#2-%&+30'8#,+'#!";
Price
LV is a luxury French fashion and leather goods brand, offering high quality products which will last a lifetime. According to that, the purchasing price for these luxury goods is very high and there is no limit of pricing. The price for the smallest handbag starts by 430$
and goes up to 6.620$ for a case (regular in store).
Since LV is offering not only standardized but also customized goods, there is no price ceiling.
Product Price Place Promotion People Process Physical Evidence
Product
Louis Vuitton is producing Handbags, Travel Bags, Shoes, Clothing, Walets & Small Leather Goods, Scarves & Accessoires, Belts, Fashion & Fine Jewelry, Watches, Sunglasses, Books, Pens and Agendas. Eventhough Louis Vuitton is distributing a lot of products, the bestsellers still consist of :
BAGS:
WALLETS:
SMALL LEATHER GOODS:
Besides the fact that Louis Vuitton is producing a range of different products, LV provides the customer with various styles and prints.
Monogram Canvas Damier Ebene Canvas Damier Azur Canvas Monogram Vernis Monogram Idylle
Monogram Denim
Monogram Multicolor Epi Leather
Suhali Leather
Mahina Leather
!"#$%#&'($)*#&+#,-./..#010'(#2-%&+30'%#$)4-1$4-5.#&5%&0#6(#5#4$,,0'0)&$5&$+)#+,#7'+4-2&%8# styles, forms, prints, and sizes.
If this was not enough, Louis Vuitton offers also customized leather goods. That means every customer is abel to design his own personalized Louis Vuitton leather good. Whether a handbag with ones initials,
or a personalized luggage either for traveling, clothing, iPods, etc. 9+&:$)*#$%#$37+%%$6.08#&+#35)-,52&-'0#5)4#&+#%5&$%/04#&:0#2-%&+30'8#,+'#!";
Price
LV is a luxury French fashion and leather goods brand, offering high quality products which will last a lifetime. According to that, the purchasing price for these luxury goods is very high and there is no limit of pricing. The price for the smallest handbag starts by 430$
and goes up to 6.620$ for a case (regular in store).
Since LV is offering not only standardized but also customized goods, there is no price ceiling.