7 P‘s Extended Marketing Mix
Product Price Place Promotion People Process Physical Evidence
Louis Vuitton is producing Handbags, Travel Bags, Shoes, Clothing, Walets & Small Leather Goods, Scarves & Accessoires, Belts, Fashion & Fine Jewelry, Watches, Sunglasses, Books, Pens and Agendas. Eventhough Louis Vuitton is distributing a lot of products, the bestsellers still consist of :
SMALL LEATHER GOODS:
Besides the fact that Louis Vuitton is producing a range of different products, LV provides the customer with various styles and prints. Monogram Canvas Damier Ebene Canvas Damier Azur Canvas Monogram Vernis Monogram Idylle
Monogram Multicolor Epi Leather
!"#$%#&'($)*#&+#,-./..#010'(#2-%&+30'%#$)4-1$4-5.#&5%&0#6(#5#4$,,0'0)&$5&$+)#+,#7'+4-2&%8# styles, forms, prints, and sizes.
If this was not enough, Louis Vuitton offers also customized leather goods. That means every customer is abel to design his own personalized Louis Vuitton leather good. Whether a handbag with ones initials,
or a personalized luggage either for traveling, clothing, iPods, etc. 9+&:$)*#$%#$37+%%$6.08#&+#35)-,52&-'0#5)4#&+#%5&$%/04#&:0#2-%&+30'8#,+'#!";
LV is a luxury French fashion and leather goods brand, offering high quality products which will last a lifetime. According to that, the purchasing price for these luxury goods is very high and there is no limit of pricing. The price for the smallest handbag starts by 430$
and goes up to 6.620$ for a case (regular in store).
Since LV is offering not only standardized but also customized goods, there is no price ceiling.
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