Logistic and Supply Chain Management

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RMIT INTERNATIONAL UNIVERSITY VIETNAM

Introduction to Logistic and Supply Chain Management

Individual Case Study

NAME: Tran Thi Kim Mai
ID Number: s3231137
LECTURE: JAMIE CALBETO-Group 10

Bachelor of Commerce Program

ASSIGNMENT COVER PAGE

Your assessment will not be accepted unless all fields below are completed Subject Code:OMGT2085
Subject Name:
Introduction to Logistics & Supply Chain Management
Location where you study:
RMIT Vietnam – SGS
Title of Assignment:
Individual Case Study
File(s) Submitted
1
Student name:Tran Thi Kim Mai
Student Number:s3231137
Student Email Address:
s3231137@rmit.edu.vn
Learning Facilitator in charge:
Jamie Calbeto
Assignment due date:
12 December 2010
Date of Submission:

Late Submission Approval

NA
Number of pages including this one: (Please number your pages like this: page 1 of 7, page 2 of 7, etc)
15
Word Count:
(Main Content)
2,451

Table of contain

Introduction…………………………………………………………………………………..4

Research and Analysis

1.Channel map and description of players ………………………….5-7

2.SWOT analysis………………………………………………………………….7

3.Issues……………………………………………………………………………….8

Strategies Proposal

1.Strategies
Just in time……………………………………………………………….9 ➢Transportation based 3PL…………………………………………10 ➢Material requirement planning………………………………….10-11

2.Multi criteria decision matrix…………………………………………….12-13

3.Key performance Indicators (KPIs)…………………………………….13

Conclusion……………………………………………………………………………………....13

Reference…………………………………………………………………………………………13-15

Introduction

This assessment focuses on creating a new supply chain of cosmetic industry in Vietnam for Avon, one of the most famous cosmetic brands in America. With the various brands from many countries such as Loreal, Vichy, Shishido and Lancome, preparing a new supply chain to help Avon compete with other famous brands and to attract more customers in Vietnam. Firstly, starting with the research and analysis, there will be 3 main sections included Channel map, SWOT analysis and 5 logistic issues for Avon Vietnam. Secondly, in the strategy proposal, it will cover all 3 strategies involved JIT (Just in time), Transportation based 3PLs and MRP (Material requirement planning). Furthermore, though using the MCDM (Multi criteria decision matrix) and explanation to evaluate these 3 strategies and choose the best strategy for Avon Vietnam. Moreover, Loreal is the most suitable brand names that successfully applied this strategy and be considered as the best practice example. Finally, 2KPIs (Key performance indicators) will be discussed to measure the achievement of the strategy and also the list of resources, which are used in this assessment, will be shown in the end.

RESEARCH AND ANALYSIS
I.CHANEL MAP

Description of players

Based on this channel map, with the 4 main levels in supply chain for Avon. First of all, the raw materials from many countries such as Philippine, America and also Vietnam will be transported by shipments to Ho Chi Minh city, Vietnam. After that, manufacturer in Binh Duong province will collect the raw materials such as plastic, alcohols, flowers, glasses and other materials to transform them though the process of measuring, analyzing, testing, packaging and checking strictly before moving them to the distributors. Moreover, from the distributors, the products are allotted to the network of nearly 30 representative offices across the country such as Hai Phong, Thai Nguyen, Da Nang, Da Lat, Nha Trang, Can Tho, Dong Nai, Binh Duong, Kien Giang and Tien Giang. Thus, though the distributors, the products are provided to the retailers and wholesalers like super markets, department stores, boutique shops, hair salon chains, malls and shopping plazas. In addiction, customers often go to the super markets or malls and before buying a cosmetic product such as perfumes, body lotions or make up, they want to...
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