Lockheed Martin Case
1. What are Lockheed Martin’s major “Products/Product Lines” and “customers”? Name 2 of their best designed fighter aircrafts. Name 2 of their designed aircrafts that didn’t succeed.
The Lockheed Martin has been operating in a broad range of business areas included, aeronautics, information systems and global solutions, missiles and fire control, mission systems and training, and space systems. Today, the Lockheed Martin has been doing businesses with US Armed forces and several allied foreign nations: Department of Defense, Missile Defense Agency, NAMEADSMA, Office of the Secretary of Defense, Space and Missile Defense Command, U.S. Air Force, U.S. Army, U.S. Navy, Germany, Italy, Japan, Netherlands, United Kingdom (Lockheed Martin). …show more content…
What are Lockheed Martin’s main “Organization Strategy” and “Operations Strategy”?
Organization Strategy: (Stevenson, Page 47)
Differentiation: High quality, Newness, Variety, and Service
They solve complex challenges, advance scientific discovery, and deliver innovative solutions to help their customers to keep people safe. They are supporting their customers to strengthen global security, deliver citizen services, and advance scientific discovery.
Operations Strategy: (Stevenson, Page 47)
High-performance design, high-quality processing, Innovation, and superior customer service.
3. Briefly discuss between “Operational Excellence”, “Product Leadership”, and “Customer Intimacy“ , which approach do you believe LM is pursuing to achieve competitive advantage. Provide examples based on the lecture material, to back up your …show more content…
Our textbook discusses Porter’s five forces of competition in most industries. (1) the threat of new entry, (2) the power of suppliers, (3) the power of buyers, (4) product/service substitutes, and (5) the intensity of rivalry among competitors (Stevenson, Page 48). I believe “Bargaining Power of Suppliers” is the most important because suppliers can affect an industry through their ability to raise prices or reduce the quality of purchased goods or services. The bargaining power of military aircraft industry suppliers is really not that strong. There are several suppliers to choose from and all the major suppliers are forced to compete with each other for market share. When buyers in the aircraft manufacturing industry are looking to make a purchase, it is indefinitely going to be an expensive purchase and price will be a key factor in the buyer’s
The Lockheed Martin has been operating in a broad range of business areas included, aeronautics, information systems and global solutions, missiles and fire control, mission systems and training, and space systems. Today, the Lockheed Martin has been doing businesses with US Armed forces and several allied foreign nations: Department of Defense, Missile Defense Agency, NAMEADSMA, Office of the Secretary of Defense, Space and Missile Defense Command, U.S. Air Force, U.S. Army, U.S. Navy, Germany, Italy, Japan, Netherlands, United Kingdom (Lockheed Martin). …show more content…
What are Lockheed Martin’s main “Organization Strategy” and “Operations Strategy”?
Organization Strategy: (Stevenson, Page 47)
Differentiation: High quality, Newness, Variety, and Service
They solve complex challenges, advance scientific discovery, and deliver innovative solutions to help their customers to keep people safe. They are supporting their customers to strengthen global security, deliver citizen services, and advance scientific discovery.
Operations Strategy: (Stevenson, Page 47)
High-performance design, high-quality processing, Innovation, and superior customer service.
3. Briefly discuss between “Operational Excellence”, “Product Leadership”, and “Customer Intimacy“ , which approach do you believe LM is pursuing to achieve competitive advantage. Provide examples based on the lecture material, to back up your …show more content…
Our textbook discusses Porter’s five forces of competition in most industries. (1) the threat of new entry, (2) the power of suppliers, (3) the power of buyers, (4) product/service substitutes, and (5) the intensity of rivalry among competitors (Stevenson, Page 48). I believe “Bargaining Power of Suppliers” is the most important because suppliers can affect an industry through their ability to raise prices or reduce the quality of purchased goods or services. The bargaining power of military aircraft industry suppliers is really not that strong. There are several suppliers to choose from and all the major suppliers are forced to compete with each other for market share. When buyers in the aircraft manufacturing industry are looking to make a purchase, it is indefinitely going to be an expensive purchase and price will be a key factor in the buyer’s